Hybrid Global Marketing Manager based in Milan, Italy, will lead the planning and execution of Mattel Masterbrand's highest-profile global marketing activations. The role brings the brand to life through breakthrough consumer experiences, integrated campaigns, media partnerships, retail programs, and live events, and oversees the activation of Mattel's Masterbrand platform across evergreen initiatives, annual campaigns, and tentpole moments including the LA28 Olympic Games. Working across regions and functions, this position ensures best-in-class execution, operational excellence, and consistent brand expression across every consumer touchpoint. The ideal candidate is an experienced marketer who can manage complex global programs, influence cross-functional stakeholders, steward agency partners, and deliver world-class marketing experiences at scale.

What Your Impact Will Be: - Drive planning and execution of annual global Masterbrand campaigns and evergreen initiatives including 360 integrations, media, experiential, retail and CRM. - Lead global activation of Mattel’s LA28 Olympic Games partnership, a 13-month campaign representing the largest pan-brand initiative ever in Mattel’s history. - Gather and synthesize market insights to maximize the benefits of a local-to-global, global-to-local system. - Own regional activation budgets, ensuring investments are strategically allocated and managed across global markets. - Oversee Mattel's presence at international conventions and events, including Mexico City, Lucca, Shanghai, Sydney and Jakarta. - Partner across Brand Market

Hybrid Global Marketing Manager based in Milan, Italy, will lead the planning and execution of Mattel Masterbrand's highest-profile global marketing activations. The role brings the brand to life through breakthrough consumer experiences, integrated campaigns, media partnerships, retail programs, and live events, and oversees the activation of Mattel's Masterbrand platform across evergreen initiatives, annual campaigns, and tentpole moments including the LA28 Olympic Games. Working across regions and functions, this position ensures best-in-class execution, operational excellence, and consistent brand expression across every consumer touchpoint. The ideal candidate is an experienced marketer who can manage complex global programs, influence cross-functional stakeholders, steward agency partners, and deliver world-class marketing experiences at scale.

What Your Impact Will Be: - Drive planning and execution of annual global Masterbrand campaigns and evergreen initiatives including 360 integrations, media, experiential, retail and CRM. - Lead global activation of Mattel’s LA28 Olympic Games partnership, a 13-month campaign representing the largest pan-brand initiative ever in Mattel’s history. - Gather and synthesize market insights to maximize the benefits of a local-to-global, global-to-local system. - Own regional activation budgets, ensuring investments are strategically allocated and managed across global markets. - Oversee Mattel's presence at international conventions and events, including Mexico City, Lucca, Shanghai, Sydney and Jakarta. - Partner across Brand Market