Content Marketing Manager at IntegriChain (Philadelphia, United States) is responsible for developing and executing a brand content strategy to attract, engage, and convert target audiences in a B2B SaaS life sciences context. Responsibilities include Strategy & Planning (defining content goals aligned to business objectives, building and managing an editorial calendar, identifying target audience personas and mapping content to journey stages), Content Creation & Management (producing or overseeing blogs, whitepapers, case studies, eBooks, email campaigns, social content; managing freelancers or internal subject matter experts; ensuring brand voice; SEO and distribution; managing website/CMS content), Demand Generation Support (creating gated assets for lead capture; supporting sales with enablement content; partnering with demand gen on nurture emails), Performance & Analytics (tracking content metrics, reporting, and iterative optimization), Cross-Functional Collaboration (working with product, sales, and customer success; partnering with design). In a B2B context, this role also involves thought leadership content tied to market access and pharma commercialization, customer stories and case studies, and content that supports a longer, more complex sales cycle.

Content Marketing Manager at IntegriChain (Philadelphia, United States) is responsible for developing and executing a brand content strategy to attract, engage, and convert target audiences in a B2B SaaS life sciences context. Responsibilities include Strategy & Planning (defining content goals aligned to business objectives, building and managing an editorial calendar, identifying target audience personas and mapping content to journey stages), Content Creation & Management (producing or overseeing blogs, whitepapers, case studies, eBooks, email campaigns, social content; managing freelancers or internal subject matter experts; ensuring brand voice; SEO and distribution; managing website/CMS content), Demand Generation Support (creating gated assets for lead capture; supporting sales with enablement content; partnering with demand gen on nurture emails), Performance & Analytics (tracking content metrics, reporting, and iterative optimization), Cross-Functional Collaboration (working with product, sales, and customer success; partnering with design). In a B2B context, this role also involves thought leadership content tied to market access and pharma commercialization, customer stories and case studies, and content that supports a longer, more complex sales cycle.