Fora is seeking a Website Marketing Manager to own and optimise Fora’s website as a core commercial and conversion channel. Based in London, United Kingdom, with hybrid working arrangements, you will lead and optimise Fora’s digital marketing strategy, with a particular focus on our website as a core commercial and conversion channel. From shaping user journeys to driving performance across campaigns, you’ll combine creative thinking with data-driven decision-making to deliver measurable impact. Working closely with the Head of Digital Marketing, you’ll help drive brand visibility, audience engagement, and commercial growth across all digital touchpoints.
Fora is seeking a Website Marketing Manager to own and optimise Fora’s website as a core commercial and conversion channel. Based in London, United Kingdom, with hybrid working arrangements, you will lead and optimise Fora’s digital marketing strategy, with a particular focus on our website as a core commercial and conversion channel. From shaping user journeys to driving performance across campaigns, you’ll combine creative thinking with data-driven decision-making to deliver measurable impact. Working closely with the Head of Digital Marketing, you’ll help drive brand visibility, audience engagement, and commercial growth across all digital touchpoints.
What you’ll be doing - Website ownership and user experience: Own and manage Fora’s website, build and optimise landing pages using CMS templates, update site content including copy, imagery and campaign assets, maintain high UX standards, monitor performance and drive improvements. - Analytics & performance optimisation: Analyse website performance using GA4 and other tools, track user behaviour and conversion performance, translate data into clear insights and actionable recommendations, build and share regular performance dashboards, ensure accurate tagging and attribution across campaigns. - Agency & partner management: Collaborate with digital agencies and technical partners, ensure paid media and campaigns are fully integrated and tracked, coordinate SEO and technical improvements, support feature releases and optimisation initiatives. - Cross-team collaboration: Translate marketing briefs into website builds and di
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What you’ll be doing - Website ownership and user experience: Own and manage Fora’s website, build and optimise landing pages using CMS templates, update site content including copy, imagery and campaign assets, maintain high UX standards, monitor performance and drive improvements. - Analytics & performance optimisation: Analyse website performance using GA4 and other tools, track user behaviour and conversion performance, translate data into clear insights and actionable recommendations, build and share regular performance dashboards, ensure accurate tagging and attribution across campaigns. - Agency & partner management: Collaborate with digital agencies and technical partners, ensure paid media and campaigns are fully integrated and tracked, coordinate SEO and technical improvements, support feature releases and optimisation initiatives. - Cross-team collaboration: Translate marketing briefs into website builds and di
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