Remote role: Google Ads Media Buyer / Growth Strategist at Sweat Pants Agency. We work with around 50 DTC and ecommerce brands, with 20-25 on paid media and spend levels of $6-9M monthly on Meta and $1-2M on Google. You will own a set of these accounts end to end: you are the account manager, the client contact, and the one who writes updates, leads calls, and defends the decisions. You will oversee feeds, Merchant Center, Search, Shopping, Performance Max, Demand Gen, YouTube, landing pages, and the conversion tracking that ties it all together. You will be responsible for attribution, defending your approach, and optimizing to NC-CPA and NC-ROAS. You will run geo holdouts, and you will only proceed with changes if they incrementally move the business. You will audit and restructure accounts before touching anything; this includes campaign structure, keywords vs search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking, then present findings to clients. You will run brand and non-brand as separate lines of business, with brand often being assisted conversions and typically needing target impression share, while non-brand represents growth. You will ensure you understand PMax behavior and separate branded from incremental volume. You will own the feed and Merchant Center hygiene, product titles, disapprovals, and how the feed affects Shopping and PMax delivery. You will own the tracking stack—GA4, GTM, Shopify goal imports, enhanced conversions, and offline conversions where relevant. You will diagnose bott

Remote role: Google Ads Media Buyer / Growth Strategist at Sweat Pants Agency. We work with around 50 DTC and ecommerce brands, with 20-25 on paid media and spend levels of $6-9M monthly on Meta and $1-2M on Google. You will own a set of these accounts end to end: you are the account manager, the client contact, and the one who writes updates, leads calls, and defends the decisions. You will oversee feeds, Merchant Center, Search, Shopping, Performance Max, Demand Gen, YouTube, landing pages, and the conversion tracking that ties it all together. You will be responsible for attribution, defending your approach, and optimizing to NC-CPA and NC-ROAS. You will run geo holdouts, and you will only proceed with changes if they incrementally move the business. You will audit and restructure accounts before touching anything; this includes campaign structure, keywords vs search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking, then present findings to clients. You will run brand and non-brand as separate lines of business, with brand often being assisted conversions and typically needing target impression share, while non-brand represents growth. You will ensure you understand PMax behavior and separate branded from incremental volume. You will own the feed and Merchant Center hygiene, product titles, disapprovals, and how the feed affects Shopping and PMax delivery. You will own the tracking stack—GA4, GTM, Shopify goal imports, enhanced conversions, and offline conversions where relevant. You will diagnose bott