Teamwork.com is hiring a Senior Segment Product Marketing Manager to join the Product & Customer Marketing team. This is a hybrid role based in Cork, Ireland, and you must be available to be in the Cork office two days a week. The company is narrowing its go-to-market from broad-market marketing to a focused set of segments. You will be responsible for defining the buyer persona and journey, and building the go-to-market motion for mid-market consultancy firms. You will also own product marketing for strategic product domains that matter to this segment. This is a new role to define, not inherit. You will operate through influence, collaborating daily with sales, content, revenue marketing, and product. You must be equally comfortable as a strategist and a builder, and you should use AI to accelerate research, speed up positioning and content drafts, and turn segment data into reporting at pace. The role treats segment and product marketing as a commercial driver, not merely a product launch function. Key responsibilities include segment strategy & ICP ownership, solutions positioning & messaging, GTM execution with commercial accountability, and enablement. Requirements include significant B2B SaaS marketing experience with ownership of a segment or GTM motion, proven ability to work with sales on enablement, data-literate analysis and reporting, and a blend of strategic and hands-on execution. The ideal candidate has experience researching and interviewing B2B buyers directly, marketing to mid-market consultancy firms, and a background spanning both segment/vertical marke

Teamwork.com is hiring a Senior Segment Product Marketing Manager to join the Product & Customer Marketing team. This is a hybrid role based in Cork, Ireland, and you must be available to be in the Cork office two days a week. The company is narrowing its go-to-market from broad-market marketing to a focused set of segments. You will be responsible for defining the buyer persona and journey, and building the go-to-market motion for mid-market consultancy firms. You will also own product marketing for strategic product domains that matter to this segment. This is a new role to define, not inherit. You will operate through influence, collaborating daily with sales, content, revenue marketing, and product. You must be equally comfortable as a strategist and a builder, and you should use AI to accelerate research, speed up positioning and content drafts, and turn segment data into reporting at pace. The role treats segment and product marketing as a commercial driver, not merely a product launch function. Key responsibilities include segment strategy & ICP ownership, solutions positioning & messaging, GTM execution with commercial accountability, and enablement. Requirements include significant B2B SaaS marketing experience with ownership of a segment or GTM motion, proven ability to work with sales on enablement, data-literate analysis and reporting, and a blend of strategic and hands-on execution. The ideal candidate has experience researching and interviewing B2B buyers directly, marketing to mid-market consultancy firms, and a background spanning both segment/vertical marke