Higher Logic is seeking a Content Marketing Manager to create useful, engaging content for two core audiences: associations and B2B companies. Reporting to the Senior Content Marketing Manager, this role contributes ideas to the content strategy and independently manages projects from concept through publication and promotion. The position is highly hands-on and includes writing and editing blog posts, ebooks, guides, webinar content, website copy, and organic social content, as well as helping manage Higher Logic’s social media presence.
Higher Logic is seeking a Content Marketing Manager to create useful, engaging content for two core audiences: associations and B2B companies. Reporting to the Senior Content Marketing Manager, this role contributes ideas to the content strategy and independently manages projects from concept through publication and promotion. The position is highly hands-on and includes writing and editing blog posts, ebooks, guides, webinar content, website copy, and organic social content, as well as helping manage Higher Logic’s social media presence.
Responsibilities include developing editorial ideas, managing projects end-to-end, coordinating with stakeholders, creating social content and visual assets, interviewing subject matter experts, translating complex ideas into clear, accessible content, adapting messaging for different audiences and channels, applying SEO best practices, and overseeing freelance writers and external partners. The role collaborates closely with demand generation, product marketing, customer marketing, brand, design, subject matter experts, and other teams, while maintaining Higher Logic’s brand voice and editorial standards and using AI-assisted workflows to improve efficiency without compromising quality.
Requirements include at least three years of relevant experience in content marketing, editorial, communications, or a related field; strong writing and editing skills for multiple formats; working knowledge of SEO; comfort using AI-powered tools; excellent project management abilities; and the capacity to move work forward independently while collabor
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Responsibilities include developing editorial ideas, managing projects end-to-end, coordinating with stakeholders, creating social content and visual assets, interviewing subject matter experts, translating complex ideas into clear, accessible content, adapting messaging for different audiences and channels, applying SEO best practices, and overseeing freelance writers and external partners. The role collaborates closely with demand generation, product marketing, customer marketing, brand, design, subject matter experts, and other teams, while maintaining Higher Logic’s brand voice and editorial standards and using AI-assisted workflows to improve efficiency without compromising quality.
Requirements include at least three years of relevant experience in content marketing, editorial, communications, or a related field; strong writing and editing skills for multiple formats; working knowledge of SEO; comfort using AI-powered tools; excellent project management abilities; and the capacity to move work forward independently while collabor
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Based on: Content Marketing Manager
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