Overview: Forbes Advisor is seeking a skilled SEM Specialist to join the Performance Marketing team, focusing on supporting one of Forbes' business verticals. This is a remote role based in London, United Kingdom. You will report to the SEM Manager and be responsible for setting up, managing and optimizing paid search campaigns, as well as supporting the SEM team with analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.

Responsibilities

Qualifications:

Set up, manage and optimize paid search campaigns on Google and Bing, delivering positive ROI and meeting defined targets.
Manage multiple accounts with a fast-paced workload and tight deadlines.
Maintain bidding strategies, targeting settings, budgets, search terms and other key metrics for existing and new categories.
Create large keyword lists and implement creative copy suggestions.
Define campaign budgets, align goals and ensure campaigns follow best practices.
Propose and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other paid search areas to drive performance.
Stay up to date with search engine and PPC industry trends; use data-driven insights to identify optimization opportunities.
Collaborate with Sales, Data, and Product teams to achieve desired results.
1+ years of experience in performance marketing, creating, managing and executing paid search campaigns on Google and Bing Ads.
Proficiency in MS Excel and data manipulation; Google/Bing ads certific

About the role

Overview: Forbes Advisor is seeking a skilled SEM Specialist to join the Performance Marketing team, focusing on supporting one of Forbes' business verticals. This is a remote role based in London, United Kingdom. You will report to the SEM Manager and be responsible for setting up, managing and optimizing paid search campaigns, as well as supporting the SEM team with analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.

Responsibilities

Qualifications:

Set up, manage and optimize paid search campaigns on Google and Bing, delivering positive ROI and meeting defined targets.
Manage multiple accounts with a fast-paced workload and tight deadlines.
Maintain bidding strategies, targeting settings, budgets, search terms and other key metrics for existing and new categories.
Create large keyword lists and implement creative copy suggestions.
Define campaign budgets, align goals and ensure campaigns follow best practices.
Propose and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other paid search areas to drive performance.
Stay up to date with search engine and PPC industry trends; use data-driven insights to identify optimization opportunities.
Collaborate with Sales, Data, and Product teams to achieve desired results.
1+ years of experience in performance marketing, creating, managing and executing paid search campaigns on Google and Bing Ads.
Proficiency in MS Excel and data manipulation; Google/Bing ads certific

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