Braze is seeking an experienced Lead, Technology Partners Product Marketing Manager to own the narratives and go-to-market motions for strategic technology partnerships that extend the Braze platform. This individual-contributor role is based in New York with a hybrid work arrangement and works closely with Product, Partnerships, Sales, and Marketing to bring partnerships to life.
Braze is seeking an experienced Lead, Technology Partners Product Marketing Manager to own the narratives and go-to-market motions for strategic technology partnerships that extend the Braze platform. This individual-contributor role is based in New York with a hybrid work arrangement and works closely with Product, Partnerships, Sales, and Marketing to bring partnerships to life.
What you'll do - GTM Strategy & Messaging: Develop GTM strategy based on joint business plans with partner leads; Own the messaging architecture for Braze's strategic technology partnerships (e.g., cloud hyperscalers and data platforms), ensuring each partnership ladders up to our core platform narrative and customer engagement story; Translate platform integrations into clear value propositions with defined use cases and competitive angles; Collaborate with Core Product Marketing to ensure technology partners are reflected in product launches, campaigns, and core messaging. - GTM Execution & Enablement: Drive joint go-to-market and co-marketing programs with technology platform partners, coordinating timelines and deliverables across internal teams; Lead partner launch motions end-to-end: messaging, packaging, enablement materials, and field readiness; Build and deliver core assets and enablement that actually get used in the field; Track performance and adoption, and report results to cross-functional stakeholders. - Cross-Functional Execution: Work closely with Product, GTM Strategy, Sales, Marketing, and Partnerships to align on priorities and execute against them; Partner with Sales and the
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What you'll do - GTM Strategy & Messaging: Develop GTM strategy based on joint business plans with partner leads; Own the messaging architecture for Braze's strategic technology partnerships (e.g., cloud hyperscalers and data platforms), ensuring each partnership ladders up to our core platform narrative and customer engagement story; Translate platform integrations into clear value propositions with defined use cases and competitive angles; Collaborate with Core Product Marketing to ensure technology partners are reflected in product launches, campaigns, and core messaging. - GTM Execution & Enablement: Drive joint go-to-market and co-marketing programs with technology platform partners, coordinating timelines and deliverables across internal teams; Lead partner launch motions end-to-end: messaging, packaging, enablement materials, and field readiness; Build and deliver core assets and enablement that actually get used in the field; Track performance and adoption, and report results to cross-functional stakeholders. - Cross-Functional Execution: Work closely with Product, GTM Strategy, Sales, Marketing, and Partnerships to align on priorities and execute against them; Partner with Sales and the
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Based on: Lead, Technology Partners Product Marketing Manager
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