Brand Manager
We are seeking an experienced Brand Manager to strategically drive brand growth and manage a major Bimbo Bakeries USA category that includes multiple global brands. Based in Irving, Texas, you will join a dynamic, fast-paced environment and develop strategies to grow sales and market share through a variety of marketing activities including advertising, promotions, digital and social media, consumer insights, and public relations.
As a Brand Manager, you will act as a business leader across the marketing mix and partner with cross-functional teams to turn ideas into reality—from concept through execution. You will translate consumer and market understanding into actionable strategies while leading complex initiatives.
Brand Manager
We are seeking an experienced Brand Manager to strategically drive brand growth and manage a major Bimbo Bakeries USA category that includes multiple global brands. Based in Irving, Texas, you will join a dynamic, fast-paced environment and develop strategies to grow sales and market share through a variety of marketing activities including advertising, promotions, digital and social media, consumer insights, and public relations.
As a Brand Manager, you will act as a business leader across the marketing mix and partner with cross-functional teams to turn ideas into reality—from concept through execution. You will translate consumer and market understanding into actionable strategies while leading complex initiatives.
Key responsibilities: - Lead development and execution of brand and portfolio strategies in collaboration with senior marketing leadership and cross-functional stakeholders - Own business performance by analyzing KPIs (sales, market share, profitability, distribution, and innovation) and translating insights into action plans; identify growth opportunities through deep consumer, customer, and competitive analysis - Drive the innovation pipeline with R&D, Supply Chain, and Commercial teams, from ideation to commercialization - Develop integrated marketing plans, including advertising, PR, digital, promotions, and in-market activation - Collaborate with Sales, Key Accounts, Bakery, and Business Unit teams; plan next steps - Oversee consumer research and product scoring to inform strategic decisions - Work with cross-functional teams including Sa
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Key responsibilities: - Lead development and execution of brand and portfolio strategies in collaboration with senior marketing leadership and cross-functional stakeholders - Own business performance by analyzing KPIs (sales, market share, profitability, distribution, and innovation) and translating insights into action plans; identify growth opportunities through deep consumer, customer, and competitive analysis - Drive the innovation pipeline with R&D, Supply Chain, and Commercial teams, from ideation to commercialization - Develop integrated marketing plans, including advertising, PR, digital, promotions, and in-market activation - Collaborate with Sales, Key Accounts, Bakery, and Business Unit teams; plan next steps - Oversee consumer research and product scoring to inform strategic decisions - Work with cross-functional teams including Sa
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Based on: Brand Manager
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