Product Marketing Manager – Somerville, Hybrid
About the Role You own the canonical narrative for the Tulip platform: the positioning, messaging, and proof points that power the rest of the go-to-market engine. Revenue marketing and the industry marketers adapt that story for their campaigns and segments, and you own the source of truth they adapt from. Tulip is replacing legacy systems on factory floors around the world, and the way we tell that story has to be as well built as the platform itself. This is an individual contributor role with real ownership: you set how a capability gets positioned, and you carry it from a rough product idea to how a rep tells the story in a live deal.
Product Marketing Manager – Somerville, Hybrid
About the Role You own the canonical narrative for the Tulip platform: the positioning, messaging, and proof points that power the rest of the go-to-market engine. Revenue marketing and the industry marketers adapt that story for their campaigns and segments, and you own the source of truth they adapt from. Tulip is replacing legacy systems on factory floors around the world, and the way we tell that story has to be as well built as the platform itself. This is an individual contributor role with real ownership: you set how a capability gets positioned, and you carry it from a rough product idea to how a rep tells the story in a live deal.
About You You think and write with precision. You know the difference between sharp positioning and marketing language that means nothing, and you force specificity in all of your copy. AI is already part of how you work. You've rebuilt parts of your own workflow around it, and you have a clear view of where it makes the work faster and better and where human judgment stays in charge. You think commercially. You can point to what your messaging changed for Sales: a win rate that moved, a deal your positioning helped close, a play a rep actually used because it was useful. You're genuinely curious about how complex operations work, and you learn fast in new industries. You form a real point of view quickly and defend it. You can write for a VP of Operations and a sales rep in the same week and know exactly how the message has to shift for each.
What Skills Do I Need? - 5-7+ years of product
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About You You think and write with precision. You know the difference between sharp positioning and marketing language that means nothing, and you force specificity in all of your copy. AI is already part of how you work. You've rebuilt parts of your own workflow around it, and you have a clear view of where it makes the work faster and better and where human judgment stays in charge. You think commercially. You can point to what your messaging changed for Sales: a win rate that moved, a deal your positioning helped close, a play a rep actually used because it was useful. You're genuinely curious about how complex operations work, and you learn fast in new industries. You form a real point of view quickly and defend it. You can write for a VP of Operations and a sales rep in the same week and know exactly how the message has to shift for each.
What Skills Do I Need? - 5-7+ years of product
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Get email alerts when new roles like this are posted.
Based on: Product Marketing Manager
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