Digital Marketing Manager at California Credit Union is responsible for developing and executing cross-channel digital marketing initiatives that communicate the brand, drive new member acquisition, and deliver measurable business results. Working under the AVP, Digital Marketing, the role owns and executes the overall customer engagement strategy across email/CRM platforms, specifically Salesforce Marketing Cloud. Responsibilities include building, coding, testing, and deploying email campaigns; managing automated journeys; supporting organic social media content development; and assisting with paid media campaigns in coordination with agency partners. The role also involves capturing content at offsite events and branch locations, supporting partnerships and promotional activations, and leading performance reporting across digital channels for the board and senior leadership. The ideal candidate will analyze channel and campaign performance to derive actionable insights and optimize paid media and broader digital marketing programs to drive revenue. The candidate should develop multichannel contact strategies and programs based on customer insights.

Digital Marketing Manager at California Credit Union is responsible for developing and executing cross-channel digital marketing initiatives that communicate the brand, drive new member acquisition, and deliver measurable business results. Working under the AVP, Digital Marketing, the role owns and executes the overall customer engagement strategy across email/CRM platforms, specifically Salesforce Marketing Cloud. Responsibilities include building, coding, testing, and deploying email campaigns; managing automated journeys; supporting organic social media content development; and assisting with paid media campaigns in coordination with agency partners. The role also involves capturing content at offsite events and branch locations, supporting partnerships and promotional activations, and leading performance reporting across digital channels for the board and senior leadership. The ideal candidate will analyze channel and campaign performance to derive actionable insights and optimize paid media and broader digital marketing programs to drive revenue. The candidate should develop multichannel contact strategies and programs based on customer insights.