Overview: You will own the complete performance marketing mix and drive AI-enabled optimization to scale benuta, the European leader in Home & Living, from Berlin.

Responsibilities

Require

Strategic channel & budget control: develop and own the cross-channel performance marketing strategy via MMM to achieve revenue, efficiency, lead generation, and brand awareness targets; manage and optimize campaigns across Google Ads, Bing Ads, Meta, Pinterest, Reddit Ads, and Affiliate partnerships with consistent budgeting and target logic.
AI integration & workflow innovation: advance the use of large language models (LLMs) such as Claude and Gemini for automated, cross-channel campaign analysis; create prompts and workflows for accelerated reporting, anomaly detection, and budget optimization; serve as an internal AI marketing tools expert.
Analytics & bidding evaluation: monitor KPIs (CPO, ROAS, CAC, conversion rate) using GA4 and our server-side tracking; evaluate AI-supported bidding and automation features of ad platforms for value.
Tracking setup & data privacy: implement and manage tracking setups (e.g., Conversion APIs, UTM conventions) and ensure clean, privacy-compliant data foundations.
Testing: run ongoing A/B tests and budget experiments to continuously improve performance across channels.
Partner management & collaboration: negotiate and evolve vendor/affiliate contracts; collaborate with design, content, and IT for campaign alignment.
Mentoring: support the professional development and onboarding of junior team members and share AI knowledge.

About the role

Overview: You will own the complete performance marketing mix and drive AI-enabled optimization to scale benuta, the European leader in Home & Living, from Berlin.

Responsibilities

Require

Strategic channel & budget control: develop and own the cross-channel performance marketing strategy via MMM to achieve revenue, efficiency, lead generation, and brand awareness targets; manage and optimize campaigns across Google Ads, Bing Ads, Meta, Pinterest, Reddit Ads, and Affiliate partnerships with consistent budgeting and target logic.
AI integration & workflow innovation: advance the use of large language models (LLMs) such as Claude and Gemini for automated, cross-channel campaign analysis; create prompts and workflows for accelerated reporting, anomaly detection, and budget optimization; serve as an internal AI marketing tools expert.
Analytics & bidding evaluation: monitor KPIs (CPO, ROAS, CAC, conversion rate) using GA4 and our server-side tracking; evaluate AI-supported bidding and automation features of ad platforms for value.
Tracking setup & data privacy: implement and manage tracking setups (e.g., Conversion APIs, UTM conventions) and ensure clean, privacy-compliant data foundations.
Testing: run ongoing A/B tests and budget experiments to continuously improve performance across channels.
Partner management & collaboration: negotiate and evolve vendor/affiliate contracts; collaborate with design, content, and IT for campaign alignment.
Mentoring: support the professional development and onboarding of junior team members and share AI knowledge.

Track similar jobs

Get email alerts when new roles like this are posted.

Based on: Senior Performance Marketing Manager

See how this role matches your resume

Sign in to get an AI match score and personalized feed.

Create account Sign in

More in Marketing

Engineering Product Fintech SaaS Remote-first