Prolific is seeking a Growth Marketing Manager to own the full-funnel product-led growth for our self-serve segment, from acquisition through activation, lifecycle and retention. This role blends PLG strategy with hands-on channel execution and sits at the intersection of marketing, product and lifecycle. You will be the primary owner of how researchers discover, pilot and stay with Prolific through self-serve channels, and you will lead paid acquisition strategy for the Prolific for Researchers marketing program, supporting Industry, Academic and Partnerships campaigns as well as PLG. This is a role requiring genuine end-to-end ownership across the funnel and the ability to connect multiple marketing channels, the product, and lifecycle. What you’ll bring to the role: 4–7+ years' experience in Growth or Performance Marketing with demonstrable ownership of an end-to-end PLG funnel in a B2B SaaS environment; proven experience improving acquisition, activation and retention; strong understanding of paid acquisition across Google Ads, Meta, LinkedIn and other digital channels; experience building onboarding, lifecycle and in-product engagement programs using tools such as Pendo, Appcues or similar; strong analytical mindset with experience measuring funnel performance, defining PQLs, and using platforms such as HubSpot or Metabase; working knowledge of organic growth channels including SEO, content-led growth and emerging search (AEO); confident cross-functional stakeholder manager partnering with Product, Sales, RevOps and Customer Success; comfortable working autonomously in

Prolific is seeking a Growth Marketing Manager to own the full-funnel product-led growth for our self-serve segment, from acquisition through activation, lifecycle and retention. This role blends PLG strategy with hands-on channel execution and sits at the intersection of marketing, product and lifecycle. You will be the primary owner of how researchers discover, pilot and stay with Prolific through self-serve channels, and you will lead paid acquisition strategy for the Prolific for Researchers marketing program, supporting Industry, Academic and Partnerships campaigns as well as PLG. This is a role requiring genuine end-to-end ownership across the funnel and the ability to connect multiple marketing channels, the product, and lifecycle. What you’ll bring to the role: 4–7+ years' experience in Growth or Performance Marketing with demonstrable ownership of an end-to-end PLG funnel in a B2B SaaS environment; proven experience improving acquisition, activation and retention; strong understanding of paid acquisition across Google Ads, Meta, LinkedIn and other digital channels; experience building onboarding, lifecycle and in-product engagement programs using tools such as Pendo, Appcues or similar; strong analytical mindset with experience measuring funnel performance, defining PQLs, and using platforms such as HubSpot or Metabase; working knowledge of organic growth channels including SEO, content-led growth and emerging search (AEO); confident cross-functional stakeholder manager partnering with Product, Sales, RevOps and Customer Success; comfortable working autonomously in