Years is a fast-scaling dog-food startup focused on human-cut, personalised meals with no preservatives, delivering real nutrition to customers’ doors. We are seeking an on-site Direct Response Copywriter at our Nottingham headquarters to craft the copy that powers our ads, sales letters, and video sales letters, from the initial hook to the checkout. You will work hands-on with paid media to translate strategy and customer insight into copy that converts, collaborating with the Creative Strategist and the paid media team to optimise CTR and ROAS across the customer journey. The ideal candidate has 5+ years of direct response writing with campaigns you can point to, and a track record of copy that improves CPA, CTR, or ROAS in measurable ways. Experience writing for Facebook Ads, Google Ads, email, and VSLs is essential, as is a deep understanding of conversion principles and buying psychology. You should be able to write in different tones for different audiences and be comfortable with performance data and iterative testing. Nice to have: experience in the pet category or subscription/DTC growth. Salary is £35,000 - £45,000, plus benefits including Medicash, Spill EAP and Mental Health Support, an annual £250 learning & development budget, up to two weeks working abroad per year for selected roles, monthly recognition through our Yappa of The Month programme, one volunteer day per year, subsidised employee groups and bi-annual team events, exclusive discounts on Years products, a Lunch & Learn programme, casual dress, your birthday off (or another day off if it falls on a

Years is a fast-scaling dog-food startup focused on human-cut, personalised meals with no preservatives, delivering real nutrition to customers’ doors. We are seeking an on-site Direct Response Copywriter at our Nottingham headquarters to craft the copy that powers our ads, sales letters, and video sales letters, from the initial hook to the checkout. You will work hands-on with paid media to translate strategy and customer insight into copy that converts, collaborating with the Creative Strategist and the paid media team to optimise CTR and ROAS across the customer journey. The ideal candidate has 5+ years of direct response writing with campaigns you can point to, and a track record of copy that improves CPA, CTR, or ROAS in measurable ways. Experience writing for Facebook Ads, Google Ads, email, and VSLs is essential, as is a deep understanding of conversion principles and buying psychology. You should be able to write in different tones for different audiences and be comfortable with performance data and iterative testing. Nice to have: experience in the pet category or subscription/DTC growth. Salary is £35,000 - £45,000, plus benefits including Medicash, Spill EAP and Mental Health Support, an annual £250 learning & development budget, up to two weeks working abroad per year for selected roles, monthly recognition through our Yappa of The Month programme, one volunteer day per year, subsidised employee groups and bi-annual team events, exclusive discounts on Years products, a Lunch & Learn programme, casual dress, your birthday off (or another day off if it falls on a