Google Ads Media Buyer and Growth Strategist (Remote) Sweat Pants Agency is seeking a results-driven marketer to own end-to-end Google Ads and growth programs for a portfolio of DTC and ecommerce brands. You will be the client's direct point of contact, responsible for strategy, execution, reporting, and optimization across the full funnel.

What you’ll own: - End-to-end account ownership: strategy, setup, management, updates, calls, and defending your decisions. - Audit-first approach: review campaign structure, keywords vs. search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking; present findings to the client. - Separate brand and non-brand campaigns; aim for brand impression share and non-brand growth with clear measurement. - Understand PMax and other programmatic assets; separate branded vs incremental volume; guard against over-reliance on automated recommendations. - Feed and Merchant Center ownership: product titles, promotions, disapprovals, and how the feed affects Shopping and PMax. - Tracking ownership: GA4, GTM, Shopify imports, enhanced conversions, and offline conversions; reconcile numbers and investigate discrepancies. - Build what the account needs: landing pages, scripts, and reporting; comfortable working with AI tools to create and deploy assets. - Attribution stance: defend your approach, measure incremental impact, and run holdouts when needed. - Client communication: present results, explain reasoning, push back when necessary, and surface issues early. - Availability for client calls during

Google Ads Media Buyer and Growth Strategist (Remote) Sweat Pants Agency is seeking a results-driven marketer to own end-to-end Google Ads and growth programs for a portfolio of DTC and ecommerce brands. You will be the client's direct point of contact, responsible for strategy, execution, reporting, and optimization across the full funnel.

What you’ll own: - End-to-end account ownership: strategy, setup, management, updates, calls, and defending your decisions. - Audit-first approach: review campaign structure, keywords vs. search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking; present findings to the client. - Separate brand and non-brand campaigns; aim for brand impression share and non-brand growth with clear measurement. - Understand PMax and other programmatic assets; separate branded vs incremental volume; guard against over-reliance on automated recommendations. - Feed and Merchant Center ownership: product titles, promotions, disapprovals, and how the feed affects Shopping and PMax. - Tracking ownership: GA4, GTM, Shopify imports, enhanced conversions, and offline conversions; reconcile numbers and investigate discrepancies. - Build what the account needs: landing pages, scripts, and reporting; comfortable working with AI tools to create and deploy assets. - Attribution stance: defend your approach, measure incremental impact, and run holdouts when needed. - Client communication: present results, explain reasoning, push back when necessary, and surface issues early. - Availability for client calls during