Product Marketing Manager
Overview The Product Marketing Manager will shape how Natterbox tells its story in the market by translating product capabilities into clear positioning, messaging, and content that resonates with prospects and customers, with a focus on the Financial Services sector. This role sits at the intersection of Product, Sales, and Marketing, ensuring that everything we build is understood, differentiated, and easy to sell.
Product Marketing Manager
Overview The Product Marketing Manager will shape how Natterbox tells its story in the market by translating product capabilities into clear positioning, messaging, and content that resonates with prospects and customers, with a focus on the Financial Services sector. This role sits at the intersection of Product, Sales, and Marketing, ensuring that everything we build is understood, differentiated, and easy to sell.
Core responsibilities - Positioning & Messaging: Own core product positioning and messaging across sales collateral, website, campaigns, and Salesforce partner communications. - Sector Go-to-Market: Lead product marketing for all verticals, collaborating with Sales and Alliances to build sector-specific narratives, proof points, and competitive framing. - Sales Enablement: Create and maintain battlecards, pitch decks, ROI/value materials, and objection-handling content that reps can use in live deals. - Launch Management: Plan and run go-to-market launches for new features and releases, coordinating with Product, Sales, and Customer Success. - Competitive Intelligence: Track competitor positioning and market moves, feeding insight back into sales conversations and campaign planning. - Content & Campaigns: Partner with the wider Marketing team on campaign messaging, case studies, and thought leadership that support pipeline generation targets. - Customer & Market Insight: Gather customer and prospect feedback to sharpen messaging and inform the product roadmap.
Requirements - Proven B2B SaaS
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Core responsibilities - Positioning & Messaging: Own core product positioning and messaging across sales collateral, website, campaigns, and Salesforce partner communications. - Sector Go-to-Market: Lead product marketing for all verticals, collaborating with Sales and Alliances to build sector-specific narratives, proof points, and competitive framing. - Sales Enablement: Create and maintain battlecards, pitch decks, ROI/value materials, and objection-handling content that reps can use in live deals. - Launch Management: Plan and run go-to-market launches for new features and releases, coordinating with Product, Sales, and Customer Success. - Competitive Intelligence: Track competitor positioning and market moves, feeding insight back into sales conversations and campaign planning. - Content & Campaigns: Partner with the wider Marketing team on campaign messaging, case studies, and thought leadership that support pipeline generation targets. - Customer & Market Insight: Gather customer and prospect feedback to sharpen messaging and inform the product roadmap.
Requirements - Proven B2B SaaS
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Based on: Product Marketing Manager
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