Senior Executive Product Owner for the Marketing Data & Audience Platform at SIXT in Lisbon. Own the full product backlog for the Marketing Data & Audience Platform—including the CDP, CRM data layer, and audience management capabilities—and prioritize initiatives that serve the CRM, SEA, and Display teams. You are the single point of accountability for CRM data quality and completeness, defining data standards, monitoring data health, and driving remediation initiatives. You lead the CDP roadmap from vendor evaluation and setup through identity resolution, data ingestion pipelines, segment architecture, and consent compliance. You act as the primary interface between marketing channel teams and the engineering/data teams, translating business needs into technical requirements and vice versa. You enable SEA and Display teams to build and activate high-performing audiences, including lookalike, suppression, and first-party data activations across ad platforms. You actively scout and evaluate agentic AI solutions for marketing data workflows, running proofs-of-concept and building the business case for AI-driven audience creation, data quality automation, and campaign optimization.

Senior Executive Product Owner for the Marketing Data & Audience Platform at SIXT in Lisbon. Own the full product backlog for the Marketing Data & Audience Platform—including the CDP, CRM data layer, and audience management capabilities—and prioritize initiatives that serve the CRM, SEA, and Display teams. You are the single point of accountability for CRM data quality and completeness, defining data standards, monitoring data health, and driving remediation initiatives. You lead the CDP roadmap from vendor evaluation and setup through identity resolution, data ingestion pipelines, segment architecture, and consent compliance. You act as the primary interface between marketing channel teams and the engineering/data teams, translating business needs into technical requirements and vice versa. You enable SEA and Display teams to build and activate high-performing audiences, including lookalike, suppression, and first-party data activations across ad platforms. You actively scout and evaluate agentic AI solutions for marketing data workflows, running proofs-of-concept and building the business case for AI-driven audience creation, data quality automation, and campaign optimization.