Based in Somerville, Massachusetts, Formlabs is seeking a Product Marketing Manager to own marketing for its Dental business and drive adoption of its 3D printers, materials, and software across the dental industry. This end-to-end marketing role leads go-to-market strategy, product launches, messaging and positioning, content creation, sales enablement, and campaigns that move the business. If you thrive on owning multiple concurrent workstreams and delivering impact in clinics and labs, this role offers hands-on execution and visible outcomes.
Based in Somerville, Massachusetts, Formlabs is seeking a Product Marketing Manager to own marketing for its Dental business and drive adoption of its 3D printers, materials, and software across the dental industry. This end-to-end marketing role leads go-to-market strategy, product launches, messaging and positioning, content creation, sales enablement, and campaigns that move the business. If you thrive on owning multiple concurrent workstreams and delivering impact in clinics and labs, this role offers hands-on execution and visible outcomes.
What you'll do: - Lead go-to-market and product launches for new dental hardware, software, and materials - Build positioning and messaging that connect market and technology trends to dental personas and use cases - Partner with leadership to shape and execute the dental marketing strategy - Plan and run campaigns across email, social media, digital and traditional channels - Own the content strategy and development for the Formlabs Dental website - Develop high-impact content including case studies, workflow videos, website copy, and customer stories - Track competitors and adjust positioning as the market shifts - Enable direct sales teams and channel partners with sales enablement materials and co-branded campaigns - Promote and demo Formlabs products at conferences, trade shows, and events - Collaborate with dental professionals, key opinion leaders (KOLs), and cross-functional teams - Track, analyze, and report on campaign performance to inform future investment
About you: - 3+ years in product marketing, marketing manageme
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What you'll do: - Lead go-to-market and product launches for new dental hardware, software, and materials - Build positioning and messaging that connect market and technology trends to dental personas and use cases - Partner with leadership to shape and execute the dental marketing strategy - Plan and run campaigns across email, social media, digital and traditional channels - Own the content strategy and development for the Formlabs Dental website - Develop high-impact content including case studies, workflow videos, website copy, and customer stories - Track competitors and adjust positioning as the market shifts - Enable direct sales teams and channel partners with sales enablement materials and co-branded campaigns - Promote and demo Formlabs products at conferences, trade shows, and events - Collaborate with dental professionals, key opinion leaders (KOLs), and cross-functional teams - Track, analyze, and report on campaign performance to inform future investment
About you: - 3+ years in product marketing, marketing manageme
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Based on: Product Marketing Manager
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