Darigold is seeking an experienced Brand Manager to develop and execute brand initiatives that drive growth and strengthen its position in the market. As a core member of the Marketing team, you will manage day-to-day brand operations, lead cross-functional projects, and contribute to the long-term strategy for assigned portfolios.
The Darigold Marketing team is an enterprise-wide function responsible for brand management and performance marketing that supports profitable, sustainable growth. We design, develop, and steward brands that lead dairy forward and deliver measurable impact. The ideal candidate is a motivated, analytically strong marketer with a proven track record of executing brand programs and a desire to grow into a strategic leadership role.
Darigold is seeking an experienced Brand Manager to develop and execute brand initiatives that drive growth and strengthen its position in the market. As a core member of the Marketing team, you will manage day-to-day brand operations, lead cross-functional projects, and contribute to the long-term strategy for assigned portfolios.
The Darigold Marketing team is an enterprise-wide function responsible for brand management and performance marketing that supports profitable, sustainable growth. We design, develop, and steward brands that lead dairy forward and deliver measurable impact. The ideal candidate is a motivated, analytically strong marketer with a proven track record of executing brand programs and a desire to grow into a strategic leadership role.
What You Will Do: - Develop and execute annual brand plans for assigned portfolios, including positioning, messaging, and go-to-market strategy. - Partner with Category and Insights teams to synthesize consumer, category, and competitive insights to identify opportunities and inform brand decisions. - Manage brand consistency across touchpoints, ensuring alignment of messaging, design, and consumer experience. - Execute integrated marketing programs across paid, earned, and owned channels, coordinating with internal teams and external partners. - Build an insight-informed innovation pipeline, then support innovation projects by contributing to concept development, packaging, and commercialization activities. - Collaborate with Sales and Commercial teams to build customer-facing materials and retail storytelling assets.
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What You Will Do: - Develop and execute annual brand plans for assigned portfolios, including positioning, messaging, and go-to-market strategy. - Partner with Category and Insights teams to synthesize consumer, category, and competitive insights to identify opportunities and inform brand decisions. - Manage brand consistency across touchpoints, ensuring alignment of messaging, design, and consumer experience. - Execute integrated marketing programs across paid, earned, and owned channels, coordinating with internal teams and external partners. - Build an insight-informed innovation pipeline, then support innovation projects by contributing to concept development, packaging, and commercialization activities. - Collaborate with Sales and Commercial teams to build customer-facing materials and retail storytelling assets.
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