Pathstream is seeking a Senior Engagement Marketing Manager to own learner activation and retention for our portfolio of enterprise customers. This full-time, exempt role is based in New York, NY with Remote or Hybrid options.

What you’ll do: - Design and execute marketing strategies to introduce learners to Pathstream, enroll them in programs, increase engagement, and drive program completion. - Develop behavioral campaigns using platform data to deliver personalized, data-driven messaging at scale across email, SMS, and similar channels. - Align lifecycle strategies with client business objectives and employee needs; collaborate with Customer Success to deploy awareness campaigns across internal partner channels. - Partner with Product and Engineering to ensure proper data tracking, integrate lifecycle campaigns with existing and new product features, and identify opportunities to improve the customer journey. - Analyze performance metrics with tools such as Hex, Amplitude, and FullStory to uncover insights, refine lifecycle strategies, and maximize engagement. - Work with Content and Design to create compelling, purposeful messaging that resonates with learners’ motivations and challenges. - Build scalable systems to support learner engagement while maintaining personalization and quality. - Contribute to product experiments and translate actionable insights into broader marketing strategies.

Pathstream is seeking a Senior Engagement Marketing Manager to own learner activation and retention for our portfolio of enterprise customers. This full-time, exempt role is based in New York, NY with Remote or Hybrid options.

What you’ll do: - Design and execute marketing strategies to introduce learners to Pathstream, enroll them in programs, increase engagement, and drive program completion. - Develop behavioral campaigns using platform data to deliver personalized, data-driven messaging at scale across email, SMS, and similar channels. - Align lifecycle strategies with client business objectives and employee needs; collaborate with Customer Success to deploy awareness campaigns across internal partner channels. - Partner with Product and Engineering to ensure proper data tracking, integrate lifecycle campaigns with existing and new product features, and identify opportunities to improve the customer journey. - Analyze performance metrics with tools such as Hex, Amplitude, and FullStory to uncover insights, refine lifecycle strategies, and maximize engagement. - Work with Content and Design to create compelling, purposeful messaging that resonates with learners’ motivations and challenges. - Build scalable systems to support learner engagement while maintaining personalization and quality. - Contribute to product experiments and translate actionable insights into broader marketing strategies.