Senior Brand Manager, Culturelle, Shelton, Connecticut, United States. Join i-Health, a dsm-firmenich company, to shape the future of digestive health and wellness through Culturelle, a science-backed probiotic brand. As Senior Brand Manager, you will lead the strategic growth of Culturelle, combining strategic leadership with hands-on execution to drive brand vision, portfolio growth, consumer engagement, and commercial success across a dynamic and growing category. You will serve as the voice of the consumer while partnering across functions to develop impactful marketing strategies, strengthen category leadership, and deliver sustainable business growth. Key responsibilities include: developing and executing the Culturelle brand strategy aligned with business objectives, consumer insights, category trends, and competitive dynamics; leading portfolio strategy, including brand positioning, benefit architecture, pricing, innovation, and channel strategies; owning and managing the Culturelle profit and loss performance, partnering across the organization to drive growth and profitability; developing and executing integrated marketing programs across digital, social, shopper marketing, public relations, retail activation, and healthcare professional channels; partnering with Innovation, Science, Customer Marketing, Design, Sales, Finance, Supply Chain, and Operations to achieve business objectives; utilizing consumer insights, market research, syndicated data, and analytics to inform business decisions and optimize performance; leading innovation initiatives and supporting th

Senior Brand Manager, Culturelle, Shelton, Connecticut, United States. Join i-Health, a dsm-firmenich company, to shape the future of digestive health and wellness through Culturelle, a science-backed probiotic brand. As Senior Brand Manager, you will lead the strategic growth of Culturelle, combining strategic leadership with hands-on execution to drive brand vision, portfolio growth, consumer engagement, and commercial success across a dynamic and growing category. You will serve as the voice of the consumer while partnering across functions to develop impactful marketing strategies, strengthen category leadership, and deliver sustainable business growth. Key responsibilities include: developing and executing the Culturelle brand strategy aligned with business objectives, consumer insights, category trends, and competitive dynamics; leading portfolio strategy, including brand positioning, benefit architecture, pricing, innovation, and channel strategies; owning and managing the Culturelle profit and loss performance, partnering across the organization to drive growth and profitability; developing and executing integrated marketing programs across digital, social, shopper marketing, public relations, retail activation, and healthcare professional channels; partnering with Innovation, Science, Customer Marketing, Design, Sales, Finance, Supply Chain, and Operations to achieve business objectives; utilizing consumer insights, market research, syndicated data, and analytics to inform business decisions and optimize performance; leading innovation initiatives and supporting th