Overview: A major Fortune 100 personal care brand is expanding into new formats and categories and seeks a Copywriter at the Associate Creative Director level to take a largely autonomous brief, paired with an Art Director, to build a campaign concept that can span social content and longer formats (15s/30s). You will work directly with the brand's internal creative team, which is stepping back from day-to-day execution to give you room to shape the thinking.
Overview: A major Fortune 100 personal care brand is expanding into new formats and categories and seeks a Copywriter at the Associate Creative Director level to take a largely autonomous brief, paired with an Art Director, to build a campaign concept that can span social content and longer formats (15s/30s). You will work directly with the brand's internal creative team, which is stepping back from day-to-day execution to give you room to shape the thinking.
What you'll do: - Partner with an Associate Creative Director and Art Director to concept a social-first campaign for a new product launch - Write and develop scripts, storyboards, and social concepts that connect multiple products under one clear idea - Build ideas that start social-first but scale to longer-form 15s and 30s without losing core essence - Bring a point of view on culture and platform behavior and translate that into work that feels current - Present and pressure-test concepts with the brand's internal creative leads, incorporating feedback quickly within a tight timeline - Collaborate with a social strategy lens baked into your thinking
Qualifications: - Experience at the Associate Creative Director level or equivalent senior copywriting, capable of leading concepting with minimal oversight - A portfolio showing social-first campaign thinking, not just standalone social executions - Personal care or beauty category experience required - Comfort writing across formats — social scripts, storyboards, and longer-form 15s/30s from the same core idea - A sharp, current read on culture and platform behavior
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What you'll do: - Partner with an Associate Creative Director and Art Director to concept a social-first campaign for a new product launch - Write and develop scripts, storyboards, and social concepts that connect multiple products under one clear idea - Build ideas that start social-first but scale to longer-form 15s and 30s without losing core essence - Bring a point of view on culture and platform behavior and translate that into work that feels current - Present and pressure-test concepts with the brand's internal creative leads, incorporating feedback quickly within a tight timeline - Collaborate with a social strategy lens baked into your thinking
Qualifications: - Experience at the Associate Creative Director level or equivalent senior copywriting, capable of leading concepting with minimal oversight - A portfolio showing social-first campaign thinking, not just standalone social executions - Personal care or beauty category experience required - Comfort writing across formats — social scripts, storyboards, and longer-form 15s/30s from the same core idea - A sharp, current read on culture and platform behavior
Track similar jobs
Get email alerts when new roles like this are posted.
Based on: Copywriter
Насколько эта вакансия подходит вашему резюме
Войдите, чтобы увидеть AI match score и персональную ленту.
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