Databricks is building a new generation of native applications on the Databricks Platform. Lakewatch is the first of these apps, delivering a Security Lakehouse that unifies security, IT, and business data for AI-powered detection, investigation, and response. We are seeking a Senior Product Marketing Manager to shape and execute the go-to-market strategy for Lakewatch and other Agentic Apps, collaborating with demand generation, sales, partners, external agencies, and the broader Databricks marketing organization to drive awareness, adoption, and expansion for this differentiated product motion. This role sits in the product marketing organization and works cross-functionally with demand generation, product, sales, and alliances.
Databricks is building a new generation of native applications on the Databricks Platform. Lakewatch is the first of these apps, delivering a Security Lakehouse that unifies security, IT, and business data for AI-powered detection, investigation, and response. We are seeking a Senior Product Marketing Manager to shape and execute the go-to-market strategy for Lakewatch and other Agentic Apps, collaborating with demand generation, sales, partners, external agencies, and the broader Databricks marketing organization to drive awareness, adoption, and expansion for this differentiated product motion. This role sits in the product marketing organization and works cross-functionally with demand generation, product, sales, and alliances.
Impact: - Define and exceed Lakewatch and Agentic Apps pipeline and revenue goals by shaping GTM strategy to drive new logo acquisition and expansion within existing customers, with targets for sourced and influenced pipeline, ARR, and product adoption over 12–24 months. - Create scalable marketing programs across Agentic Apps to increase awareness, perception, and demand, targeting decision makers and senior executives in business domains. - Increase adoption and usage by co-creating a compelling narrative and positioning differentiating Databricks across app spaces with emphasis on cybersecurity, improving win rates, deal sizes, and attach rates for security use cases. - Establish Databricks as a leader in App Domains, especially Cybersecurity, through thought leadership, field activity, content, sales collateral, analyst/influencer engagement,
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Impact: - Define and exceed Lakewatch and Agentic Apps pipeline and revenue goals by shaping GTM strategy to drive new logo acquisition and expansion within existing customers, with targets for sourced and influenced pipeline, ARR, and product adoption over 12–24 months. - Create scalable marketing programs across Agentic Apps to increase awareness, perception, and demand, targeting decision makers and senior executives in business domains. - Increase adoption and usage by co-creating a compelling narrative and positioning differentiating Databricks across app spaces with emphasis on cybersecurity, improving win rates, deal sizes, and attach rates for security use cases. - Establish Databricks as a leader in App Domains, especially Cybersecurity, through thought leadership, field activity, content, sales collateral, analyst/influencer engagement,
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