Senior B2B Marketing Manager based in Greater London, United Kingdom. Working within the UK country marketing team, this role collaborates with the UK marketing and commercial teams to engage senior clients at major accounts. The ideal candidate has extensive experience in Account Based Marketing (ABM), including identifying and managing external partners to run a program of work. The UK Marketing team also has a high-profile sponsorship with Brentford FC; this role leads the B2B aspects of the partnership, ensuring plans are in place across the season to tell the partnership story and to attract clients to Premier League matches, providing VIP experiences from invitation to post-match communications. Responsibilities include working with the London-based Sales team to identify target accounts, developing quarterly engagement plans, managing external partners for roundtables, hospitality, events, and online activities, activating matchday hosting opportunities, creating a Brentford partnership content plan to support sales conversations, leading the annual client event, and collaborating with the UK Country Marketing team to share opportunities and insights. You will also set goals and budgets for campaigns and develop a transparent roadmap to achieve them, ensuring accountability and ROI measurement.

Senior B2B Marketing Manager based in Greater London, United Kingdom. Working within the UK country marketing team, this role collaborates with the UK marketing and commercial teams to engage senior clients at major accounts. The ideal candidate has extensive experience in Account Based Marketing (ABM), including identifying and managing external partners to run a program of work. The UK Marketing team also has a high-profile sponsorship with Brentford FC; this role leads the B2B aspects of the partnership, ensuring plans are in place across the season to tell the partnership story and to attract clients to Premier League matches, providing VIP experiences from invitation to post-match communications. Responsibilities include working with the London-based Sales team to identify target accounts, developing quarterly engagement plans, managing external partners for roundtables, hospitality, events, and online activities, activating matchday hosting opportunities, creating a Brentford partnership content plan to support sales conversations, leading the annual client event, and collaborating with the UK Country Marketing team to share opportunities and insights. You will also set goals and budgets for campaigns and develop a transparent roadmap to achieve them, ensuring accountability and ROI measurement.