Brand & Creative Team Lead
Shelly is an IoT company with a startup mindset, headquartered in Sofia, Bulgaria, delivering smart devices to millions of households worldwide. As Brand & Creative Team Lead, you will lead our in-house creative team across graphic design, packaging, photography, and digital content, translating brand direction from the Brand Committee into clear briefs, workflows, and consistently excellent execution. This is a true player-coach role: you develop the team, set the quality bar, and stay close to the craft to guide and improve the work yourself.
Brand & Creative Team Lead
Shelly is an IoT company with a startup mindset, headquartered in Sofia, Bulgaria, delivering smart devices to millions of households worldwide. As Brand & Creative Team Lead, you will lead our in-house creative team across graphic design, packaging, photography, and digital content, translating brand direction from the Brand Committee into clear briefs, workflows, and consistently excellent execution. This is a true player-coach role: you develop the team, set the quality bar, and stay close to the craft to guide and improve the work yourself.
Responsibilities - Lead the in-house creative team across disciplines including graphic design, packaging, photography, and digital content - Direct, review, and improve creative work; stay hands-on when needed - Improve briefing, prioritization, review, approval, and delivery processes - Lead, coach, provide feedback, and set clear expectations - Translate business needs into clear creative briefs and collaborate with senior stakeholders - Manage multiple projects, stay organized, and adapt to changing priorities - Understand production needs for packaging, photography, print campaigns, social media, e-commerce, and digital content - Lead in English; manage a multilingual team - Uphold brand guidelines and ensure consistency across output - Establish clear briefing processes with objectives, scope, deliverables, timelines, and owners - Plan workload, allocate resources, manage capacity, and keep projects on track - Review work, give feedback, and provide hands-on support when needed - Set up review, appr
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Responsibilities - Lead the in-house creative team across disciplines including graphic design, packaging, photography, and digital content - Direct, review, and improve creative work; stay hands-on when needed - Improve briefing, prioritization, review, approval, and delivery processes - Lead, coach, provide feedback, and set clear expectations - Translate business needs into clear creative briefs and collaborate with senior stakeholders - Manage multiple projects, stay organized, and adapt to changing priorities - Understand production needs for packaging, photography, print campaigns, social media, e-commerce, and digital content - Lead in English; manage a multilingual team - Uphold brand guidelines and ensure consistency across output - Establish clear briefing processes with objectives, scope, deliverables, timelines, and owners - Plan workload, allocate resources, manage capacity, and keep projects on track - Review work, give feedback, and provide hands-on support when needed - Set up review, appr
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