Bimbo Bakeries USA is seeking an Associate Brand Manager to support brand growth and consumer engagement for our portfolio of leading brands, including Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park and Little Bites. This on-site role in Irving, Texas, offers the opportunity to work on initiatives that drive sales and market share by turning consumer insights into compelling marketing programs. The candidate will join a dynamic marketing team and collaborate with Packaging, Finance, Manufacturing, R&D, Innovation, Customers/Sales, Revenue Growth Management, and external agencies to develop and execute programs with strong impact. Key responsibilities include supporting daily brand and innovation activities, developing business-building marketing activities, leading cross-functional calls, contributing to annual planning, and creating sales materials and field communications. You will conduct margin analysis, provide insights using Margin Minder and Circana, and coordinate with agencies on social media, PR, website, and creative timelines. The role also involves budget management and invoice processing, collaboration with Sales and Customer teams on opportunities, monitoring weekly competitive activity, and supporting new product development processes (PACT, regulatory, packaging, Salsify). Travel of approximately 15-20% to bakeries and key markets is expected. Candidates should have a Bachelor’s degree in Marketing or related field (MS or MBA preferred), 3-5 years of CPG experience, strong analytical skills, and proficiency with Microsoft Office and relevant brand platf

Bimbo Bakeries USA is seeking an Associate Brand Manager to support brand growth and consumer engagement for our portfolio of leading brands, including Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park and Little Bites. This on-site role in Irving, Texas, offers the opportunity to work on initiatives that drive sales and market share by turning consumer insights into compelling marketing programs. The candidate will join a dynamic marketing team and collaborate with Packaging, Finance, Manufacturing, R&D, Innovation, Customers/Sales, Revenue Growth Management, and external agencies to develop and execute programs with strong impact. Key responsibilities include supporting daily brand and innovation activities, developing business-building marketing activities, leading cross-functional calls, contributing to annual planning, and creating sales materials and field communications. You will conduct margin analysis, provide insights using Margin Minder and Circana, and coordinate with agencies on social media, PR, website, and creative timelines. The role also involves budget management and invoice processing, collaboration with Sales and Customer teams on opportunities, monitoring weekly competitive activity, and supporting new product development processes (PACT, regulatory, packaging, Salsify). Travel of approximately 15-20% to bakeries and key markets is expected. Candidates should have a Bachelor’s degree in Marketing or related field (MS or MBA preferred), 3-5 years of CPG experience, strong analytical skills, and proficiency with Microsoft Office and relevant brand platf