Marketing Manager based in Germany is responsible for planning, executing, and optimizing integrated marketing initiatives that drive pipeline growth, improve customer engagement, and deliver measurable business outcomes. The role combines demand generation, marketing operations, automation, and data-driven decision-making, and requires close collaboration with sales and leadership to create campaigns that generate pipeline and accelerate customer journeys. Working in a remote and agile environment, you will have the autonomy to experiment, test ideas, and drive meaningful impact. This position is ideal for a hands-on marketer who enjoys ownership, innovation, and using AI to improve performance.
Marketing Manager based in Germany is responsible for planning, executing, and optimizing integrated marketing initiatives that drive pipeline growth, improve customer engagement, and deliver measurable business outcomes. The role combines demand generation, marketing operations, automation, and data-driven decision-making, and requires close collaboration with sales and leadership to create campaigns that generate pipeline and accelerate customer journeys. Working in a remote and agile environment, you will have the autonomy to experiment, test ideas, and drive meaningful impact. This position is ideal for a hands-on marketer who enjoys ownership, innovation, and using AI to improve performance.
Accountabilities: - Plan, execute, and optimize multi-channel marketing initiatives (webinars, virtual events, guides, thought leadership) to drive pipeline growth and customer engagement. - Define campaign objectives, align initiatives with pipeline goals, and measure contribution to revenue. - Monitor funnel performance, identify optimization opportunities, and translate data into actionable improvements. - Partner with subject matter experts to develop and scale thought leadership across multiple channels. - Manage campaign timelines, asset coordination, promotions, and post-campaign performance analysis. - Build and optimize marketing automation workflows using HubSpot (landing pages, forms, segmentation, lifecycle automation). - Create and manage email marketing programs (promotional, newsletters, transactional). - Maintain marketing operations best practices (clean data, con
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Accountabilities: - Plan, execute, and optimize multi-channel marketing initiatives (webinars, virtual events, guides, thought leadership) to drive pipeline growth and customer engagement. - Define campaign objectives, align initiatives with pipeline goals, and measure contribution to revenue. - Monitor funnel performance, identify optimization opportunities, and translate data into actionable improvements. - Partner with subject matter experts to develop and scale thought leadership across multiple channels. - Manage campaign timelines, asset coordination, promotions, and post-campaign performance analysis. - Build and optimize marketing automation workflows using HubSpot (landing pages, forms, segmentation, lifecycle automation). - Create and manage email marketing programs (promotional, newsletters, transactional). - Maintain marketing operations best practices (clean data, con
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Based on: Marketing Manager
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