Teamwork.com is seeking a Senior Segment Product Marketing Manager to join the Product & Customer Marketing team in Cork. This is a hybrid role and you must be in the Cork office two days per week. The company is narrowing its go-to-market from broad-market marketing to a focused set of segments. You will define the buyer persona and journey, map the GTM motion, and drive commercial success for mid-market digital marketing agencies. You will also own product marketing for strategic product domains within the segment, working through influence with sales, content, revenue marketing, and product. This is a new role built through collaboration rather than inheritance, and you will be both strategist and builder, using AI to accelerate research, positioning and content creation, and turning segment data into rapid reporting. Responsibilities include: segment strategy and ICP ownership; defining the buyer persona and journey; partnering with sales, product and revenue marketing to grow market share; owning end-to-end messaging and positioning; ensuring consistent messaging across teams; GTM execution with clear pipeline goals; designing programs with sales and content and reporting progress; enablement through playbooks and assets. Requirements include: significant B2B SaaS marketing experience with ownership of a segment/vertical/solution from insight to execution; ability to move from strategy to pipeline reporting; experience working with sales and enabling deals; data-literate and comfortable with measurement; a mix of strategic and hands-on capabilities; experience marketin

Teamwork.com is seeking a Senior Segment Product Marketing Manager to join the Product & Customer Marketing team in Cork. This is a hybrid role and you must be in the Cork office two days per week. The company is narrowing its go-to-market from broad-market marketing to a focused set of segments. You will define the buyer persona and journey, map the GTM motion, and drive commercial success for mid-market digital marketing agencies. You will also own product marketing for strategic product domains within the segment, working through influence with sales, content, revenue marketing, and product. This is a new role built through collaboration rather than inheritance, and you will be both strategist and builder, using AI to accelerate research, positioning and content creation, and turning segment data into rapid reporting. Responsibilities include: segment strategy and ICP ownership; defining the buyer persona and journey; partnering with sales, product and revenue marketing to grow market share; owning end-to-end messaging and positioning; ensuring consistent messaging across teams; GTM execution with clear pipeline goals; designing programs with sales and content and reporting progress; enablement through playbooks and assets. Requirements include: significant B2B SaaS marketing experience with ownership of a segment/vertical/solution from insight to execution; ability to move from strategy to pipeline reporting; experience working with sales and enabling deals; data-literate and comfortable with measurement; a mix of strategic and hands-on capabilities; experience marketin