Divisional Marketing Manager - Insurance

SAP Fioneer

RemotePosted July 29, 2026

About the role

Divisional Marketing Manager – Insurance

Overview: As Divisional Marketing Manager for Insurance, you will shape how our insurance portfolio is positioned and brought to market globally. This hands-on role combines strategy and execution and requires close collaboration with Sales and a central global marketing team to drive demand, pipeline growth, and divisional revenue.

Divisional Marketing Manager - Insurance

SAP Fioneer

RemotePosted July 29, 2026

About the role

Divisional Marketing Manager – Insurance

Overview: As Divisional Marketing Manager for Insurance, you will shape how our insurance portfolio is positioned and brought to market globally. This hands-on role combines strategy and execution and requires close collaboration with Sales and a central global marketing team to drive demand, pipeline growth, and divisional revenue.

Responsibilities

Develop and manage global go-to-market plans for insurance portfolio products, including launches, messaging, competitive positioning, and cross-functional alignment.
Create clear solution positioning and assets such as playbooks, presentations, webpages, brochures, videos, and one-pagers to support awareness, consideration, and sales engagement.
Enable Sales with insights and tools by running enablement sessions, ensuring understanding of new initiatives, and refining collateral based on feedback and usage data.
Build and run full-funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and account-based marketing (ABM), in collaboration with agencies.
Plan and manage participation in events, conferences, and roundtables, working with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions.
Qualifications: At least 3 years of B2B marketing or sales experience within insurance, financial services, the Big Four, or software/SaaS; proven ability to market to senior decision-makers; C2-level fluency in German and English; s

Responsibilities

Develop and manage global go-to-market plans for insurance portfolio products, including launches, messaging, competitive positioning, and cross-functional alignment.
Create clear solution positioning and assets such as playbooks, presentations, webpages, brochures, videos, and one-pagers to support awareness, consideration, and sales engagement.
Enable Sales with insights and tools by running enablement sessions, ensuring understanding of new initiatives, and refining collateral based on feedback and usage data.
Build and run full-funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and account-based marketing (ABM), in collaboration with agencies.
Plan and manage participation in events, conferences, and roundtables, working with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions.
Qualifications: At least 3 years of B2B marketing or sales experience within insurance, financial services, the Big Four, or software/SaaS; proven ability to market to senior decision-makers; C2-level fluency in German and English; s

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