What You Will Do: - Lead paid media planning and execution across UK university partners, ensuring plans align with partner objectives, programme priorities, recruitment goals, and commercial targets. - Manage media agencies across paid search, paid social, and other channels, setting clear expectations, challenging recommendations, reviewing performance, and ensuring campaigns are delivered to a high standard. - Drive best-in-class performance across all paid media channels, continuously improving campaign structure, targeting, creative testing, budget allocation, conversion efficiency, and ROI. - Own the day-to-day performance view across paid media activity, using data to identify opportunities, diagnose issues, and recommend actions that improve lead quality, conversion rates, cost efficiency, and enrolment outcomes. - Partner with UK/EMEA senior marketing managers

What You Will Do: - Lead paid media planning and execution across UK university partners, ensuring plans align with partner objectives, programme priorities, recruitment goals, and commercial targets. - Manage media agencies across paid search, paid social, and other channels, setting clear expectations, challenging recommendations, reviewing performance, and ensuring campaigns are delivered to a high standard. - Drive best-in-class performance across all paid media channels, continuously improving campaign structure, targeting, creative testing, budget allocation, conversion efficiency, and ROI. - Own the day-to-day performance view across paid media activity, using data to identify opportunities, diagnose issues, and recommend actions that improve lead quality, conversion rates, cost efficiency, and enrolment outcomes. - Partner with UK/EMEA senior marketing managers