Customer Marketing Manager (On Premise) is part of the Shopper & Customer Marketing Team and an extension of the On Premise sales team. You will work to execute the Molson Coors marketing strategy with retail partners at our key on premise national accounts. This position reports to the Senior Manager Customer Marketing and works closely with Molson Coors sales teams, distributor partners, internal brand and retail partners.
Customer Marketing Manager (On Premise) is part of the Shopper & Customer Marketing Team and an extension of the On Premise sales team. You will work to execute the Molson Coors marketing strategy with retail partners at our key on premise national accounts. This position reports to the Senior Manager Customer Marketing and works closely with Molson Coors sales teams, distributor partners, internal brand and retail partners.
What You’ll Be Brewing: - Build our portfolio of brands within the on premise channel to grow our brands and elevate the beverage category at our largest accounts. Key on premise accounts include bars & restaurants (Buffalo Wild Wings, Applebees), Casinos, Concessions, Cinema’s and more. - Deliver against the on premise accounts volume and financial goals annually, as well as demonstrate strategic ability to meet long-term plan targets - Brew strong customer relationships with retail partners and internal national & chain sales teams, providing thought leadership on industry and activation - Lead ground-up program development for key customers that is rooted in shopper insights and addresses retailer & shopper needs - Execute with excellence along the shopper journey, including pre-shop digital and retail media planning & deployment through to on-property activation like menu advertising and the like - Evaluate the effectiveness of our plans and identify opportunities that enable us to be first choice for our customers and consumers and deliver on our channel strategies
Key Ingredients: - You have a bachelor’s degree in sales or marketing o
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What You’ll Be Brewing: - Build our portfolio of brands within the on premise channel to grow our brands and elevate the beverage category at our largest accounts. Key on premise accounts include bars & restaurants (Buffalo Wild Wings, Applebees), Casinos, Concessions, Cinema’s and more. - Deliver against the on premise accounts volume and financial goals annually, as well as demonstrate strategic ability to meet long-term plan targets - Brew strong customer relationships with retail partners and internal national & chain sales teams, providing thought leadership on industry and activation - Lead ground-up program development for key customers that is rooted in shopper insights and addresses retailer & shopper needs - Execute with excellence along the shopper journey, including pre-shop digital and retail media planning & deployment through to on-property activation like menu advertising and the like - Evaluate the effectiveness of our plans and identify opportunities that enable us to be first choice for our customers and consumers and deliver on our channel strategies
Key Ingredients: - You have a bachelor’s degree in sales or marketing o
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Based on: Customer Marketing Manager
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