Senior Product Manager, HCP Marketing (Dermatology) in the United States, based in Cambridge, MA. This on-site role is part of the US Dupixent HCP marketing team for the CSU indication and is responsible for developing and executing marketing strategies and tactics targeted at Health Care Professional customer segments. The role collaborates with cross-functional partners including the Sr. Director of NDI, global marketing, Allergy marketing, field commercial teams, medical, business operations, and patient support services, as well as alliance partners. It reports to the Head of Marketing and supports the team in delivering innovative campaigns that improve patient care.
Senior Product Manager, HCP Marketing (Dermatology) in the United States, based in Cambridge, MA. This on-site role is part of the US Dupixent HCP marketing team for the CSU indication and is responsible for developing and executing marketing strategies and tactics targeted at Health Care Professional customer segments. The role collaborates with cross-functional partners including the Sr. Director of NDI, global marketing, Allergy marketing, field commercial teams, medical, business operations, and patient support services, as well as alliance partners. It reports to the Head of Marketing and supports the team in delivering innovative campaigns that improve patient care.
Key responsibilities include: - Develop and execute promotional marketing tactics to educate on disease state and Dupixent education in CSU, coordinating with dermatology and allergy teams. - Develop unbranded messaging and tools alongside branded customer messaging content. - Manage the asset review process (DSE and branded) and measure impact with clear KPIs. - Co-lead brand planning and execution, including coordination with digital omni-channel strategy. - Create unbranded and branded promotional materials, digital and print. - Contribute to POA planning and field team pull-through. - Manage relationships with agency partners to ensure timely, on-budget marketing execution. - Influence, collaborate, and communicate with internal and external stakeholders. - Participate in brand initiatives such as planning, competitive analysis, budget management, market research, and message/creative evolution. - Ens
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Key responsibilities include: - Develop and execute promotional marketing tactics to educate on disease state and Dupixent education in CSU, coordinating with dermatology and allergy teams. - Develop unbranded messaging and tools alongside branded customer messaging content. - Manage the asset review process (DSE and branded) and measure impact with clear KPIs. - Co-lead brand planning and execution, including coordination with digital omni-channel strategy. - Create unbranded and branded promotional materials, digital and print. - Contribute to POA planning and field team pull-through. - Manage relationships with agency partners to ensure timely, on-budget marketing execution. - Influence, collaborate, and communicate with internal and external stakeholders. - Participate in brand initiatives such as planning, competitive analysis, budget management, market research, and message/creative evolution. - Ens
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