Marketing Manager is required to lead multi-channel demand generation and campaign management to drive demand and revenue targets for the UK public sector, particularly within the Justice space. The role involves planning and running integrated campaigns across email, website, events, paid media and social channels; using data to optimize MQL to SQL performance; collaborating with Sales on ABM for priority accounts; and organizing in-person and online events. Responsibilities include owning the website strategy to increase traffic, engagement and conversions; improving user journeys; monitoring website analytics; ensuring assets align with the marketing strategy; and delivering compelling content for thought leadership. You will lead a small team (one) in digital, content and campaigns, providing direction and development opportunities, and work closely with Product, Sales, Leadership and SMEs to translate requirements into actionable plans. External agencies will be managed for events, press, editorial requests, and digital marketing. Regular KPI reporting and marketing automation (e.g., Active Campaign) will be used to build workflows and nurture programs; ensure data quality across CRM and marketing systems. Support the wider marketing strategy for the Justice sector; manage stakeholder expectations; track ROI and produce monthly management reports; monitor competitor activity; oversee agencies for events, media, and digital activities. Qualifications: Demonstrable experience as a marketing manager; knowledge of the Public Sector market; self-starter; proven digital mark
Marketing Manager is required to lead multi-channel demand generation and campaign management to drive demand and revenue targets for the UK public sector, particularly within the Justice space. The role involves planning and running integrated campaigns across email, website, events, paid media and social channels; using data to optimize MQL to SQL performance; collaborating with Sales on ABM for priority accounts; and organizing in-person and online events. Responsibilities include owning the website strategy to increase traffic, engagement and conversions; improving user journeys; monitoring website analytics; ensuring assets align with the marketing strategy; and delivering compelling content for thought leadership. You will lead a small team (one) in digital, content and campaigns, providing direction and development opportunities, and work closely with Product, Sales, Leadership and SMEs to translate requirements into actionable plans. External agencies will be managed for events, press, editorial requests, and digital marketing. Regular KPI reporting and marketing automation (e.g., Active Campaign) will be used to build workflows and nurture programs; ensure data quality across CRM and marketing systems. Support the wider marketing strategy for the Justice sector; manage stakeholder expectations; track ROI and produce monthly management reports; monitor competitor activity; oversee agencies for events, media, and digital activities. Qualifications: Demonstrable experience as a marketing manager; knowledge of the Public Sector market; self-starter; proven digital mark
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