Retail Marketing Manager is responsible for developing and activating the Americas retail marketing strategy to attract consumers, achieve financial goals and strengthen the Clarks brand by driving traffic, revenue and store performance. Plan, execute and evaluate marketing programs to deliver revenue growth and an exceptional consumer experience. The successful candidate will bring clear communication, attention to detail and the ability to manage a project from inception to completion, and will contribute fresh ideas to retail marketing to excite consumers and drive consistent traffic to our owned and operated stores. What You'll Do: Partner with the Director of Marketing and VP of Retail to develop and activate the retail marketing strategy; develop programs to drive traffic and sales to Clarks Americas full-price and outlet stores with a focus on digital tactics; incentivize loyal Clarks customers through the in-store loyalty program; develop programs to reach existing customers while also attracting new ones for future growth; own and drive the regional trade planning calendar by coordinating with input teams and incorporating global and regional direction; collaborate with BU Marketing and Global Marketing to ensure Americas retail needs are reflected in creative assets; develop and manage the monthly in-store communication package to support campaign activation, visual marketing direction and sales opportunities; develop and deliver direct retail marketing campaigns, creative briefs and communications on time and with excellence; collaborate with ecommerce/digital ma

Retail Marketing Manager is responsible for developing and activating the Americas retail marketing strategy to attract consumers, achieve financial goals and strengthen the Clarks brand by driving traffic, revenue and store performance. Plan, execute and evaluate marketing programs to deliver revenue growth and an exceptional consumer experience. The successful candidate will bring clear communication, attention to detail and the ability to manage a project from inception to completion, and will contribute fresh ideas to retail marketing to excite consumers and drive consistent traffic to our owned and operated stores. What You'll Do: Partner with the Director of Marketing and VP of Retail to develop and activate the retail marketing strategy; develop programs to drive traffic and sales to Clarks Americas full-price and outlet stores with a focus on digital tactics; incentivize loyal Clarks customers through the in-store loyalty program; develop programs to reach existing customers while also attracting new ones for future growth; own and drive the regional trade planning calendar by coordinating with input teams and incorporating global and regional direction; collaborate with BU Marketing and Global Marketing to ensure Americas retail needs are reflected in creative assets; develop and manage the monthly in-store communication package to support campaign activation, visual marketing direction and sales opportunities; develop and deliver direct retail marketing campaigns, creative briefs and communications on time and with excellence; collaborate with ecommerce/digital ma