What you’ll do: - Own the holistic marketing strategy, planning, and tactical execution of major retail moments across all sales channels. - Partner with Retail Channel Marketing to develop and execute in-store merchandising, fixtures and displays, signage, and messaging approaches that attract customers, maximize space, and drive sales conversion. - Lead e-tail marketing strategy across key retailers (Amazon, Walmart, Target, Best Buy, and others), in partnership with Media Distribution, Paid Marketing, and other teams. - Spearhead structured A/B tests across product listings, promotions, sponsored placements, and creative content to identify and scale strategies that drive optimal conversion. - Provide guidance on retailer co-op and MDF budgets, ensuring dollars are allocated with rigor and accountability, directing spend to the highest-impact programs, and tracking ROI against clear performance metrics. - Drive sales marketing on Roku.com, developing distinct value propositions, promotions, and marketing strategies that give consumers compelling reasons

What you’ll do: - Own the holistic marketing strategy, planning, and tactical execution of major retail moments across all sales channels. - Partner with Retail Channel Marketing to develop and execute in-store merchandising, fixtures and displays, signage, and messaging approaches that attract customers, maximize space, and drive sales conversion. - Lead e-tail marketing strategy across key retailers (Amazon, Walmart, Target, Best Buy, and others), in partnership with Media Distribution, Paid Marketing, and other teams. - Spearhead structured A/B tests across product listings, promotions, sponsored placements, and creative content to identify and scale strategies that drive optimal conversion. - Provide guidance on retailer co-op and MDF budgets, ensuring dollars are allocated with rigor and accountability, directing spend to the highest-impact programs, and tracking ROI against clear performance metrics. - Drive sales marketing on Roku.com, developing distinct value propositions, promotions, and marketing strategies that give consumers compelling reasons