Frasers Group is seeking a Marketing Manager to drive growth across Evans Cycles’ marketing agenda. This is an on-site role based in Shirebrook, United Kingdom, reporting to the marketing leadership. You will own brand growth, partnerships, social media, and first‑party data, working with CRM, ecommerce, and content teams to deliver at pace. Key responsibilities include leading the marketing strategy and execution for Evans Cycles’ own-brand portfolio (Vitus, Pinnacle, dhb, Muddy Fox, Frog Bikes); guiding product storytelling across content, social, and editorial; scaling creator and influencer activity; building and activating partnerships (Cycling UK, Tour de France, British Cycling, Center Parcs, Ebike Positive, Malverns) to maximise ROI and brand exposure. You will manage social media across Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog; delivering always-on content calendars and growing engaged communities. You’ll lead loyalty and data initiatives for Evans Cycles Club, including first‑party data capture, CRM campaigns, and personalization, and contribute to content development (including blog/editorial) to drive engagement and SEO. Qualifications include commercial marketing experience in retail, sport, or lifestyle; a strong content and social mindset; experience with partnerships or influencers; exposure to CRM or data‑led marketing; and a results‑oriented, organized approach. Success is measured by growth in own‑brand revenue and sell‑through, content performance, ROI from partnerships, CRM retention, and stronger UK cycling brand positioning.

Frasers Group is seeking a Marketing Manager to drive growth across Evans Cycles’ marketing agenda. This is an on-site role based in Shirebrook, United Kingdom, reporting to the marketing leadership. You will own brand growth, partnerships, social media, and first‑party data, working with CRM, ecommerce, and content teams to deliver at pace. Key responsibilities include leading the marketing strategy and execution for Evans Cycles’ own-brand portfolio (Vitus, Pinnacle, dhb, Muddy Fox, Frog Bikes); guiding product storytelling across content, social, and editorial; scaling creator and influencer activity; building and activating partnerships (Cycling UK, Tour de France, British Cycling, Center Parcs, Ebike Positive, Malverns) to maximise ROI and brand exposure. You will manage social media across Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog; delivering always-on content calendars and growing engaged communities. You’ll lead loyalty and data initiatives for Evans Cycles Club, including first‑party data capture, CRM campaigns, and personalization, and contribute to content development (including blog/editorial) to drive engagement and SEO. Qualifications include commercial marketing experience in retail, sport, or lifestyle; a strong content and social mindset; experience with partnerships or influencers; exposure to CRM or data‑led marketing; and a results‑oriented, organized approach. Success is measured by growth in own‑brand revenue and sell‑through, content performance, ROI from partnerships, CRM retention, and stronger UK cycling brand positioning.