Overview: Lighthouse is seeking a Digital Marketing Manager to lead integrated campaigns for hotel chains and groups globally. This hybrid, Ghent-based role will own the end-to-end digital campaign execution across channels, including landing pages, email workflows, and messaging coordination across the website, organic social, paid media, and events. You’ll work hands-on in HubSpot and other marketing tools to build assets and launch campaigns, while partnering with product marketing, content, design, and sales to drive measurable business outcomes.
Overview: Lighthouse is seeking a Digital Marketing Manager to lead integrated campaigns for hotel chains and groups globally. This hybrid, Ghent-based role will own the end-to-end digital campaign execution across channels, including landing pages, email workflows, and messaging coordination across the website, organic social, paid media, and events. You’ll work hands-on in HubSpot and other marketing tools to build assets and launch campaigns, while partnering with product marketing, content, design, and sales to drive measurable business outcomes.
What you will do: - Own the digital campaign calendar for Chains & Groups and manage the Direct Plan segment, ensuring campaigns launch on time across channels. - Set up landing pages, build email workflows, manage multi-channel campaigns, and coordinate messaging for dozens of touchpoints. - Collaborate with content, design, product marketing, and paid media teams to maintain consistent regional messaging and maximize impact. - Build and launch campaigns in marketing automation and CMS platforms (HubSpot, WordPress, Storyblok) to push campaigns live. - Use AI tools such as Claude and others to personalize campaigns, generate ideas, and streamline content creation. - Analyze pipeline metrics, conversion rates, and revenue impact to optimize campaigns beyond vanity metrics.
Who you are: - 3–5 years of B2B SaaS or technology marketing with hands-on campaign execution. - Experience with marketing automation platforms (HubSpot, Marketo, Pardot) and end-to-end email creation. - Data-driven with a solid understanding o
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What you will do: - Own the digital campaign calendar for Chains & Groups and manage the Direct Plan segment, ensuring campaigns launch on time across channels. - Set up landing pages, build email workflows, manage multi-channel campaigns, and coordinate messaging for dozens of touchpoints. - Collaborate with content, design, product marketing, and paid media teams to maintain consistent regional messaging and maximize impact. - Build and launch campaigns in marketing automation and CMS platforms (HubSpot, WordPress, Storyblok) to push campaigns live. - Use AI tools such as Claude and others to personalize campaigns, generate ideas, and streamline content creation. - Analyze pipeline metrics, conversion rates, and revenue impact to optimize campaigns beyond vanity metrics.
Who you are: - 3–5 years of B2B SaaS or technology marketing with hands-on campaign execution. - Experience with marketing automation platforms (HubSpot, Marketo, Pardot) and end-to-end email creation. - Data-driven with a solid understanding o
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Based on: Digital Marketing Manager
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