Frasers Group is seeking a Marketing Manager for Evans Cycles in Shirebrook, United Kingdom (on-site). You will lead growth across Evans Cycles’ key marketing areas, own brand performance, partnerships, social media, and first-party data, collaborating with CRM, ecommerce, and content teams to deliver results. Key responsibilities include: Own Brand Growth for Evans Cycles’ own-brand portfolio (Vitus, Pinnacle, dhb, Muddy Fox, Frog Bikes); lead product launch campaigns and seasonal trading; drive product storytelling across content, social, and editorial; scale creator and influencer activity. Build and activate partnerships with Cycling UK, Tour de France, British Cycling, Center Parcs, Ebike Positive, Malverns; plan activations across channels to maximize ROI and brand exposure; identify opportunities around major events (e.g., TdF 2027). Own social and community strategy for Evans Cycles and related brands (Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog); manage always-on content calendars; grow engaged communities and conversions. Play a key role in Evans’ first-party data and loyalty rollout, drive CRM campaigns, and contribute to content development (including blogs/editorials) to boost engagement and SEO. Qualifications: commercial marketing experience (retail, sport, or lifestyle); strong content and social mindset; experience with partnerships or influencers; exposure to CRM or data-led marketing; organized, accountable, and results-focused.

Frasers Group is seeking a Marketing Manager for Evans Cycles in Shirebrook, United Kingdom (on-site). You will lead growth across Evans Cycles’ key marketing areas, own brand performance, partnerships, social media, and first-party data, collaborating with CRM, ecommerce, and content teams to deliver results. Key responsibilities include: Own Brand Growth for Evans Cycles’ own-brand portfolio (Vitus, Pinnacle, dhb, Muddy Fox, Frog Bikes); lead product launch campaigns and seasonal trading; drive product storytelling across content, social, and editorial; scale creator and influencer activity. Build and activate partnerships with Cycling UK, Tour de France, British Cycling, Center Parcs, Ebike Positive, Malverns; plan activations across channels to maximize ROI and brand exposure; identify opportunities around major events (e.g., TdF 2027). Own social and community strategy for Evans Cycles and related brands (Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog); manage always-on content calendars; grow engaged communities and conversions. Play a key role in Evans’ first-party data and loyalty rollout, drive CRM campaigns, and contribute to content development (including blogs/editorials) to boost engagement and SEO. Qualifications: commercial marketing experience (retail, sport, or lifestyle); strong content and social mindset; experience with partnerships or influencers; exposure to CRM or data-led marketing; organized, accountable, and results-focused.