Coinbase is hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base in the United States, focusing on financial markets. The Base Marketing team drives adoption of Base as the default chain for enterprises building on-chain. You will set the go-to-market strategy for institutional use cases, build the proof engine that turns enterprise wins into pipeline, and lead launches that position Base as the infrastructure layer for on-chain trading, lending, and tokenization. Responsibilities include owning the enterprise GTM roadmap for Base financial markets (positioning, messaging, segmentation, and launch strategy across institutional use cases such as trading, lending, and tokenization); building a repeatable enterprise proof engine (written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles); leading cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers; driving competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap; defining and reporting the metrics that matter (pipeline influence, partner amplification, launch performance, and adoption) and optimizing against them; shaping the operating model for Base's enterprise marketing function and mentoring junior PMMs as the team scales. Requirements include 6+ years in product marketing or GTM roles with demonstrated B2B/enterpri

Coinbase is hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base in the United States, focusing on financial markets. The Base Marketing team drives adoption of Base as the default chain for enterprises building on-chain. You will set the go-to-market strategy for institutional use cases, build the proof engine that turns enterprise wins into pipeline, and lead launches that position Base as the infrastructure layer for on-chain trading, lending, and tokenization. Responsibilities include owning the enterprise GTM roadmap for Base financial markets (positioning, messaging, segmentation, and launch strategy across institutional use cases such as trading, lending, and tokenization); building a repeatable enterprise proof engine (written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles); leading cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers; driving competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap; defining and reporting the metrics that matter (pipeline influence, partner amplification, launch performance, and adoption) and optimizing against them; shaping the operating model for Base's enterprise marketing function and mentoring junior PMMs as the team scales. Requirements include 6+ years in product marketing or GTM roles with demonstrated B2B/enterpri