Augusta Distillery is a Kentucky-based producer of ultra-premium, single-barrel, cask-strength, unfiltered whiskey known for age-forward bourbon and authentic visitor experiences. We are seeking an experienced Regional Sales Manager to lead market development and distributor execution for our ultra-premium Kentucky bourbon portfolio across a multi-state region. This remote role focuses on driving sustainable sales growth while maintaining the brand’s premium positioning. The ideal candidate has deep knowledge of the beverage alcohol industry, experience with distributors in control and open state environments, and a track record of growing luxury or allocation-driven brands.
Augusta Distillery is a Kentucky-based producer of ultra-premium, single-barrel, cask-strength, unfiltered whiskey known for age-forward bourbon and authentic visitor experiences. We are seeking an experienced Regional Sales Manager to lead market development and distributor execution for our ultra-premium Kentucky bourbon portfolio across a multi-state region. This remote role focuses on driving sustainable sales growth while maintaining the brand’s premium positioning. The ideal candidate has deep knowledge of the beverage alcohol industry, experience with distributors in control and open state environments, and a track record of growing luxury or allocation-driven brands.
Responsibilities include: developing and executing regional sales strategies to grow revenue while preserving premium branding; managing distributor relationships across assigned states with goal setting and performance management; driving depletion through targeted account development in on-premise and high-end retail channels; securing placements in priority accounts aligned with pricing strategy; collaborating with marketing on brand-appropriate promotions; conducting market visits with distributor teams; monitoring market trends, competitive activity, and pricing; managing forecasts and reporting; representing the brand at trade events, tastings, and industry functions in a professional manner; ensuring compliance with federal and state alcohol regulations as well as company brand standards.
Qualifications: bachelor’s degree in Business, Marketing, or related field; 5+ years of sales experience in
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Responsibilities include: developing and executing regional sales strategies to grow revenue while preserving premium branding; managing distributor relationships across assigned states with goal setting and performance management; driving depletion through targeted account development in on-premise and high-end retail channels; securing placements in priority accounts aligned with pricing strategy; collaborating with marketing on brand-appropriate promotions; conducting market visits with distributor teams; monitoring market trends, competitive activity, and pricing; managing forecasts and reporting; representing the brand at trade events, tastings, and industry functions in a professional manner; ensuring compliance with federal and state alcohol regulations as well as company brand standards.
Qualifications: bachelor’s degree in Business, Marketing, or related field; 5+ years of sales experience in
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Based on: Regional Sales Manager
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