Tarana is seeking an experienced Event Marketing Manager to lead our event strategy end to end, including tradeshow and conference sponsorships, and to produce self-hosted events both in person and virtual/hybrid. The role will partner with the broader marketing team to align events with goals, ensure leads are delivered to sales, and analyze event performance. Responsibilities: Strategically manage the event portfolio, aligning events with business goals and target accounts; own initiatives and outcomes. Recommend enhancements to event strategy and execution to Sales and Marketing leadership. Oversee an annual calendar of 60-70 shows, coordinating multiple events simultaneously. Plan and implement booth layouts, swag orders, displays, furniture, and service rentals. Negotiate show contracts, manage vendor relationships and coordinate collaboration with industry partners. Handle shipping/receiving of event materials. Build and monitor budgets, reforecast, and perform ROI analyses for tradeshow and conference sponsorships. Maintain relationships with Sales and internal teams. Process purchasing requisitions and track expenses. Assist with planning and on-site production for Tarana-hosted events, including agenda coordination, speaker logistics, registration platforms, and attendee experience. Manage promotions via website, email, social media, and other channels. Travel to support events (roughly 4 times per year). Office presence required: at least three days per week. Requirements: Bachelor’s degree in marketing or related field; 5-7 years in event planning, field marketin
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Tarana is seeking an experienced Event Marketing Manager to lead our event strategy end to end, including tradeshow and conference sponsorships, and to produce self-hosted events both in person and virtual/hybrid. The role will partner with the broader marketing team to align events with goals, ensure leads are delivered to sales, and analyze event performance. Responsibilities: Strategically manage the event portfolio, aligning events with business goals and target accounts; own initiatives and outcomes. Recommend enhancements to event strategy and execution to Sales and Marketing leadership. Oversee an annual calendar of 60-70 shows, coordinating multiple events simultaneously. Plan and implement booth layouts, swag orders, displays, furniture, and service rentals. Negotiate show contracts, manage vendor relationships and coordinate collaboration with industry partners. Handle shipping/receiving of event materials. Build and monitor budgets, reforecast, and perform ROI analyses for tradeshow and conference sponsorships. Maintain relationships with Sales and internal teams. Process purchasing requisitions and track expenses. Assist with planning and on-site production for Tarana-hosted events, including agenda coordination, speaker logistics, registration platforms, and attendee experience. Manage promotions via website, email, social media, and other channels. Travel to support events (roughly 4 times per year). Office presence required: at least three days per week. Requirements: Bachelor’s degree in marketing or related field; 5-7 years in event planning, field marketin
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Based on: Event Marketing Manager
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