CRM & Analytics Manager - Retention

On-sitePosted July 31, 2026

About the role

CRM & Analytics Manager – Retention

Analytics, Reporting & Performance: Your profile:

Retention & Customer Loyalty: Analyze and interpret business, marketing, and sales data along the customer journey with a focus on retention and expansion of existing customers. Take end-to-end responsibility for developing and engaging existing customers, including budgeting, campaigns, and performance management.
Build target audience definitions and segmentations for retention measures and derive potential analyses for the DACH region.
Plan and execute loyalty, newsletter, and sales campaigns within the annual plan.
Lead the newsletter marketing for the business, including strategic planning, content coordination, and performance optimization.
Perform customer selections for print, newsletter, and sales campaigns in close collaboration with Sales and external partners.
Ensure, maintain, and enhance the customer data basis in collaboration with Sales and IT.
Develop and implement sales-aligned retention initiatives to increase customer loyalty and lifetime value.
Create and enhance regular newsletters, campaigns, and existing customer reports and meaningful dashboards in Power BI.
Conduct holistic analysis and evaluation of marketing and sales campaigns in collaboration with the respective departments.
Build and evolve cross-functional business reporting with standardized KPI definitions and a consistent data basis for business models and channels.
Degree in Business Administration, Business Informatics, Industrial Engineering, or equivalent qua

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On-sitePosted July 31, 2026

CRM & Analytics Manager – Retention

Analytics, Reporting & Performance: Your profile:

Retention & Customer Loyalty: Analyze and interpret business, marketing, and sales data along the customer journey with a focus on retention and expansion of existing customers. Take end-to-end responsibility for developing and engaging existing customers, including budgeting, campaigns, and performance management.
Build target audience definitions and segmentations for retention measures and derive potential analyses for the DACH region.
Plan and execute loyalty, newsletter, and sales campaigns within the annual plan.
Lead the newsletter marketing for the business, including strategic planning, content coordination, and performance optimization.
Perform customer selections for print, newsletter, and sales campaigns in close collaboration with Sales and external partners.
Ensure, maintain, and enhance the customer data basis in collaboration with Sales and IT.
Develop and implement sales-aligned retention initiatives to increase customer loyalty and lifetime value.
Create and enhance regular newsletters, campaigns, and existing customer reports and meaningful dashboards in Power BI.
Conduct holistic analysis and evaluation of marketing and sales campaigns in collaboration with the respective departments.
Build and evolve cross-functional business reporting with standardized KPI definitions and a consistent data basis for business models and channels.
Degree in Business Administration, Business Informatics, Industrial Engineering, or equivalent qua