Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money, bringing clarity and control to every dollar earned. As the Senior Product Manager, Growth focused on Activation, you will own the activation journey from first login to funded, transacting, and habitual use, designing the systems, experiments, and in-product moments that move SMBs toward greater engagement and revenue. This is a metrics-driven role accountable for activation metrics such as activation rate and time-to-first-deposit within the first 90 days, and for the revenue those metrics unlock. In your first year you might rebuild the post-signup experience to accelerate a new owner to their first funded transaction, diagnose drop-off points across account approval, funding, and first payment, and stand up an experimentation and lifecycle infrastructure for continuous activation tests. Responsibilities include owning activation end-to-end by defining the vision, setting the roadmap, and delivering measurable improvements; treating activation like a business by defining the activation metric, instrumenting and monitoring it, and making data-driven decisions; running a real experiment engine with hypotheses, tests, results, and knowing when a rebuild is needed; shipping high-quality product from ideation to launch in collaboration with design and engineering; working across the first-run surface with Marketing, Sales, and CX to ensure a strong first month; staying connected to SMB customers to observe how they set up accounts, understand hesitations, an

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money, bringing clarity and control to every dollar earned. As the Senior Product Manager, Growth focused on Activation, you will own the activation journey from first login to funded, transacting, and habitual use, designing the systems, experiments, and in-product moments that move SMBs toward greater engagement and revenue. This is a metrics-driven role accountable for activation metrics such as activation rate and time-to-first-deposit within the first 90 days, and for the revenue those metrics unlock. In your first year you might rebuild the post-signup experience to accelerate a new owner to their first funded transaction, diagnose drop-off points across account approval, funding, and first payment, and stand up an experimentation and lifecycle infrastructure for continuous activation tests. Responsibilities include owning activation end-to-end by defining the vision, setting the roadmap, and delivering measurable improvements; treating activation like a business by defining the activation metric, instrumenting and monitoring it, and making data-driven decisions; running a real experiment engine with hypotheses, tests, results, and knowing when a rebuild is needed; shipping high-quality product from ideation to launch in collaboration with design and engineering; working across the first-run surface with Marketing, Sales, and CX to ensure a strong first month; staying connected to SMB customers to observe how they set up accounts, understand hesitations, an