RTL News is seeking a CRM and Lifecycle Marketing Manager (m/f/d) to lead the CRM and lifecycle marketing for RTL News’ digital offerings. Based in Cologne, you will develop and optimize data-driven customer journeys across the full funnel to activate, convert, retain, and re-engage users. You will design and manage automated CRM and lifecycle campaigns as well as audience-specific communications. You will create and enhance newsletters, content, and personalized communication sequences. You will develop segmentation, trigger, and personalization strategies to boost engagement, conversion, and user retention. You will plan, execute, and analyze A/B tests and data-driven analyses of campaigns, funnels, and user behavior to continuously optimize the customer journey. You will work closely with editorial, product, tech, data, and growth teams. You will monitor relevant CRM, automation, and AI trends. Qualifications: A completed degree in marketing or a comparable qualification. At least three years of experience in CRM, lifecycle, or email marketing, ideally in digital media, platforms, or e-commerce. Experience designing, implementing, and optimizing automated CRM campaigns and customer journeys. Proficiency with CRM and marketing automation tools (e.g., Braze or HubSpot) and experience with data-driven work, A/B testing, and funnel optimization. A strong sense for audience-focused communication and compelling content. An open mind for new ideas, a proactive hands-on mentality, and the ability to work independently. Structured work style with excellent communication and teamw

RTL News is seeking a CRM and Lifecycle Marketing Manager (m/f/d) to lead the CRM and lifecycle marketing for RTL News’ digital offerings. Based in Cologne, you will develop and optimize data-driven customer journeys across the full funnel to activate, convert, retain, and re-engage users. You will design and manage automated CRM and lifecycle campaigns as well as audience-specific communications. You will create and enhance newsletters, content, and personalized communication sequences. You will develop segmentation, trigger, and personalization strategies to boost engagement, conversion, and user retention. You will plan, execute, and analyze A/B tests and data-driven analyses of campaigns, funnels, and user behavior to continuously optimize the customer journey. You will work closely with editorial, product, tech, data, and growth teams. You will monitor relevant CRM, automation, and AI trends. Qualifications: A completed degree in marketing or a comparable qualification. At least three years of experience in CRM, lifecycle, or email marketing, ideally in digital media, platforms, or e-commerce. Experience designing, implementing, and optimizing automated CRM campaigns and customer journeys. Proficiency with CRM and marketing automation tools (e.g., Braze or HubSpot) and experience with data-driven work, A/B testing, and funnel optimization. A strong sense for audience-focused communication and compelling content. An open mind for new ideas, a proactive hands-on mentality, and the ability to work independently. Structured work style with excellent communication and teamw