Responsibilities - Own product marketing for Robinhood in expansion markets, leading positioning and go-to-market strategy for new products/features, as well as evergreen initiatives that drive adoption and engagement. - Partner with product, lifecycle, performance, creative, social, events, legal, and compliance to define and deliver strategic growth initiatives. - Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights, market feedback, and regional learnings. - Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience. - Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood. - Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements.
Responsibilities - Own product marketing for Robinhood in expansion markets, leading positioning and go-to-market strategy for new products/features, as well as evergreen initiatives that drive adoption and engagement. - Partner with product, lifecycle, performance, creative, social, events, legal, and compliance to define and deliver strategic growth initiatives. - Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights, market feedback, and regional learnings. - Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience. - Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood. - Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements.
Requirements - 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech. - Strong growth marketing leadership, including shaping positioning, messaging, and integrated launch plans across channels. - Ability to break down complex concepts so they’re simple, clear, and human. - Strong relationship-building skills and ability to lead cross-functionally through influence. - Data-informed decision making, including familiarity with experimentation and performance measurement. - Fluency across key marketing channels
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Requirements - 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech. - Strong growth marketing leadership, including shaping positioning, messaging, and integrated launch plans across channels. - Ability to break down complex concepts so they’re simple, clear, and human. - Strong relationship-building skills and ability to lead cross-functionally through influence. - Data-informed decision making, including familiarity with experimentation and performance measurement. - Fluency across key marketing channels
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