Loading job detailsSenior Lifecycle Marketing Manager at NexHealth | JobMatcherSenior Lifecycle Marketing Manager
NexHealth
Posted 21 июля 2026 г.
About the role
Responsibilities
- Establish and own the customer lifecycle function from the ground up, defining strategy and building scalable processes.
- Develop and execute onboarding, activation, product adoption, engagement and retention programs.
Senior Lifecycle Marketing Manager
NexHealth
Posted 21 июля 2026 г.
About the role
Responsibilities
- Establish and own the customer lifecycle function from the ground up, defining strategy and building scalable processes.
- Develop and execute onboarding, activation, product adoption, engagement and retention programs.
Design segmented, personalized messaging for different customer cohorts; build automated workflows and behavioral triggers.Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies.Analyze campaign performance and customer behavior to identify friction points, churn signals, and opportunities.Partner with Customer Success and Sales to develop customer success stories that support retention and growth.Maintain a lifecycle roadmap delivering measurable improvements in retention, product adoption, and customer lifetime value.Requirements
Compensa
- 7+ years of marketing experience, with at least 4 years in lifecycle or customer marketing; B2B SaaS experience required.
- Builder mindset; comfortable operating with ambiguity and standing up new programs from scratch.
- Ability to think strategically and act tactically; pivot quickly based on real-time data.
- Proven track record building lifecycle/retention programs that improved activation, adoption, and retention metrics.
- Strong analytical skills; ability to translate data into hypotheses and an experimentation strategy.
- Experience creating customer success stories or onboarding content (knowledge bases, how-to guides) is a plus.
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Design segmented, personalized messaging for different customer cohorts; build automated workflows and behavioral triggers.Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies.Analyze campaign performance and customer behavior to identify friction points, churn signals, and opportunities.Partner with Customer Success and Sales to develop customer success stories that support retention and growth.Maintain a lifecycle roadmap delivering measurable improvements in retention, product adoption, and customer lifetime value.Requirements
Compensa
- 7+ years of marketing experience, with at least 4 years in lifecycle or customer marketing; B2B SaaS experience required.
- Builder mindset; comfortable operating with ambiguity and standing up new programs from scratch.
- Ability to think strategically and act tactically; pivot quickly based on real-time data.
- Proven track record building lifecycle/retention programs that improved activation, adoption, and retention metrics.
- Strong analytical skills; ability to translate data into hypotheses and an experimentation strategy.
- Experience creating customer success stories or onboarding content (knowledge bases, how-to guides) is a plus.
Track similar jobs
Get email alerts when new roles like this are posted.
Based on: Senior Lifecycle Marketing Manager
Насколько эта вакансия подходит вашему резюме
Войдите, чтобы увидеть AI match score и персональную ленту.