Senior Lifecycle Marketing Manager

Posted July 21, 2026

About the role

Establish and own the customer lifecycle function from the ground up, defining strategy and building scalable processes.
Develop and execute onboarding, activation, product adoption, engagement and retention programs.

Posted July 21, 2026

Establish and own the customer lifecycle function from the ground up, defining strategy and building scalable processes.
Develop and execute onboarding, activation, product adoption, engagement and retention programs.

Design segmented, personalized messaging for different customer cohorts; build automated workflows and behavioral triggers.

Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies.

Analyze campaign performance and customer behavior to identify friction points, churn signals, and opportunities.

Partner with Customer Success and Sales to develop customer success stories that support retention and growth.

Maintain a lifecycle roadmap delivering measurable improvements in retention, product adoption, and customer lifetime value.

Compensa

7+ years of marketing experience, with at least 4 years in lifecycle or customer marketing; B2B SaaS experience required.
Builder mindset; comfortable operating with ambiguity and standing up new programs from scratch.
Ability to think strategically and act tactically; pivot quickly based on real-time data.
Proven track record building lifecycle/retention programs that improved activation, adoption, and retention metrics.
Strong analytical skills; ability to translate data into hypotheses and an experimentation strategy.
Experience creating customer success stories or onboarding content (knowledge bases, how-to guides) is a plus.

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