Senior Brand Marketing Manager – Feeding is the business-minded marketing leader responsible for turning Munchkin’s Feeding strategy into consumer demand and category growth across Formula, Cups, Mealtime and Bottles. This hybrid role is based in Los Angeles, United States, with a North America focus and the U.S. as the center of gravity. The role reports to the VP of Brand Marketing, manages one direct report, and leads cross-functional teams across Product Innovation, Digital Commerce, Retail Sales, Commercial Planning, Insights, Creative and agency partners. You will own the Feeding annual marketing plan, drive category growth with a P&L mindset, develop distinctive category positioning, and oversee integrated full‑funnel campaigns from awareness to advocacy. You will translate consumer, shopper and market intelligence into sharper strategies, identify whitespace opportunities, and ensure go-to-market execution for major launches and brand moments. You will collaborate with Product Innovation to align future Feeding concepts with the brand strategy and own the positioning, launch architecture and demand creation for innovation. You will drive omnichannel retail execution with Retail Sales, Digital Commerce and Retail Marketing across platforms such as Amazon, Walmart, Target, DTC and emerging channels, connecting national plans to retailer moments and shelf‑to‑screen tactics. You will build socially-led relevance through collaboration with Social, Influencer and Digital teams and lead agency execution from strategy through measurement. You will manage and develop one dir
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Senior Brand Marketing Manager – Feeding is the business-minded marketing leader responsible for turning Munchkin’s Feeding strategy into consumer demand and category growth across Formula, Cups, Mealtime and Bottles. This hybrid role is based in Los Angeles, United States, with a North America focus and the U.S. as the center of gravity. The role reports to the VP of Brand Marketing, manages one direct report, and leads cross-functional teams across Product Innovation, Digital Commerce, Retail Sales, Commercial Planning, Insights, Creative and agency partners. You will own the Feeding annual marketing plan, drive category growth with a P&L mindset, develop distinctive category positioning, and oversee integrated full‑funnel campaigns from awareness to advocacy. You will translate consumer, shopper and market intelligence into sharper strategies, identify whitespace opportunities, and ensure go-to-market execution for major launches and brand moments. You will collaborate with Product Innovation to align future Feeding concepts with the brand strategy and own the positioning, launch architecture and demand creation for innovation. You will drive omnichannel retail execution with Retail Sales, Digital Commerce and Retail Marketing across platforms such as Amazon, Walmart, Target, DTC and emerging channels, connecting national plans to retailer moments and shelf‑to‑screen tactics. You will build socially-led relevance through collaboration with Social, Influencer and Digital teams and lead agency execution from strategy through measurement. You will manage and develop one dir
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Based on: Senior Brand Marketing Manager
Насколько эта вакансия подходит вашему резюме
Войдите, чтобы увидеть AI match score и персональную ленту.
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Открытые роли в этой компании — 2 в каталоге JobMatcher.
Открытые роли в этой компании — 2 в каталоге JobMatcher.
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