Based in Vancouver, Washington, United States (Remote OK), this remote role requires leading paid media campaigns on Facebook and TikTok. You will own the planning, execution, and optimization of campaigns, work closely with the creative team to test ad concepts, and drive performance to meet client or internal KPIs.

Key Responsibilities: - Media Buying & Campaign Management: Plan, launch, and manage TikTok and Facebook ad campaigns with daily optimizations. Monitor budgets, pacing, and performance metrics to meet CPA/ROAS targets. Conduct A/B testing on ad creatives, audiences, placements, and bidding strategies. - Strategy & Planning: Develop full-funnel paid media strategies tailored to brand goals and customer journeys. Collaborate on campaign calendar planning with product and creative stakeholders. - Creative Collaboration: Work with content creators, UGC partners, and internal design teams to ideate and brief high-performing ad creatives. Analyze creative performance data to inform future iterations and creative direction. - Analytics & Reporting: Track and analyze key performance metrics such as CTR, CPC, CPM, ROAS, and LTV. Build performance reports and present insights, optimizations, and results to stakeholders. Use analytics tools such as Google Analytics, TikTok Analytics, and Meta Ads Manager for in-depth attribution and impact analysis. - Innovation & Learning: Stay updated on platform changes, algorithm updates, and emerging ad formats. Continuously test new features, trends, and strategies for scalable growth.

Based in Vancouver, Washington, United States (Remote OK), this remote role requires leading paid media campaigns on Facebook and TikTok. You will own the planning, execution, and optimization of campaigns, work closely with the creative team to test ad concepts, and drive performance to meet client or internal KPIs.

Key Responsibilities: - Media Buying & Campaign Management: Plan, launch, and manage TikTok and Facebook ad campaigns with daily optimizations. Monitor budgets, pacing, and performance metrics to meet CPA/ROAS targets. Conduct A/B testing on ad creatives, audiences, placements, and bidding strategies. - Strategy & Planning: Develop full-funnel paid media strategies tailored to brand goals and customer journeys. Collaborate on campaign calendar planning with product and creative stakeholders. - Creative Collaboration: Work with content creators, UGC partners, and internal design teams to ideate and brief high-performing ad creatives. Analyze creative performance data to inform future iterations and creative direction. - Analytics & Reporting: Track and analyze key performance metrics such as CTR, CPC, CPM, ROAS, and LTV. Build performance reports and present insights, optimizations, and results to stakeholders. Use analytics tools such as Google Analytics, TikTok Analytics, and Meta Ads Manager for in-depth attribution and impact analysis. - Innovation & Learning: Stay updated on platform changes, algorithm updates, and emerging ad formats. Continuously test new features, trends, and strategies for scalable growth.