We are seeking a Senior Direct Marketing Manager II to shape and scale direct and offline marketing programs across emerging offline and upper-funnel channels, including Connected TV, audio, out-of-home, and direct mail. This position is listed by a partner company that manages all applications and next steps. The role offers the opportunity to drive brand awareness and business impact in a fast-paced, technology-driven environment.
Responsibilities
Own strategy, execution, and measurement of direct and offline marketing programs to drive awareness, engagement, and business growth.
Develop and execute channel strategies across Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting programs.
Build and scale audio marketing initiatives, including programmatic audio, podcast partnerships, streaming, and other direct opportunities.
We are seeking a Senior Direct Marketing Manager II to shape and scale direct and offline marketing programs across emerging offline and upper-funnel channels, including Connected TV, audio, out-of-home, and direct mail. This position is listed by a partner company that manages all applications and next steps. The role offers the opportunity to drive brand awareness and business impact in a fast-paced, technology-driven environment.
Responsibilities
Own strategy, execution, and measurement of direct and offline marketing programs to drive awareness, engagement, and business growth.
Develop and execute channel strategies across Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting programs.
Build and scale audio marketing initiatives, including programmatic audio, podcast partnerships, streaming, and other direct opportunities.
Design and manage incrementality testing strategies, including geo holdouts, matched market experiments, halo studies, and brand lift measurement.
Partner with creative teams to develop compelling channel-specific briefs, concepts, and campaigns that deliver measurable results.
Manage relationships with media partners, agencies, and technology vendors to optimize campaign performance.
Collaborate with analytics and data teams to establish measurement frameworks, reporting processes, and performance insights for offline channels.
Work closely with brand, sales, and finance stakeholders to align marketing investments with business goals and pipeline
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